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V12 Launchpad Combines Prospect Database with Outbound Campaigns

Customer Experience Matrix

Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. V12 Group got its start in 2002 by appending demographic, behavioral, and other data to email lists.

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

One of our client’s blogs was being particularly impacted by traffic losses on the weekends when users most commonly turn to their mobile devices. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. High ROI is Costing You Money. From Darren Huang.

Adwords 152
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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

One of our client’s blogs was being particularly impacted by traffic losses on the weekends when users most commonly turn to their mobile devices. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. High ROI is Costing You Money. From Darren Huang.

Adwords 120
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16 case studies prove ROI of mobile marketing

Biznology

Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. Consider these highlights: 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix. 42% report an ability to prove ROI.

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11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment. So, what does optimized Facebook advertising actually look like? In this post, we'll quickly go over the three overarching formats for Facebook Ads: right column, desktop News Feed, and mobile News Feed. Source: Facebook.

Facebook 101
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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Jerry Dischler, AdWords’ VP of Product Management opens the session by observing that “consumer demands and expectations have gone up in the past few years, especially with mobile.” Measurement & attribution – Via Google’s various attribution models , particularly data-driven attribution (DDA). .”

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Average CMO Tenure Now 45 Months, Indicates Rise of the Digital Executive

Hubspot

Just 10 years ago, social media, search marketing, mobile, Google, and YouTube were in their infancy. As Jake Sorofman, research director with Gartner for Marketing Leaders, writes for the Harvard Business Review , the multibillion-dollar online advertising economy is giving rise to a new type of marketing leader.

CMO 28