KoMarketing Associates

JANUARY 2, 2014

MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved. Search Engine Marketing Blog Search Engine Optimization'

Link Building 120

Link Building Tactics Ad Building B2B 120

Webbiquity

JULY 2, 2012

Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. When it comes to share of traffic driven by search, few websites are “average.” Even that doesn’t tell the full story.

Traffic 100

Traffic PR Correlation Advertising Benchmark 100

KoMarketing Associates

MARCH 7, 2013

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Twitter in particular proved to be the strongest performing platform for generating leads through social media.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Hubspot

AUGUST 9, 2011

New data released by Focus.com , a website that connects business thought leaders, paints an interesting picture about the future of marketing investment. In its Focus Research Study Marketers' Benchmarks 2011 , Focus uncovers some interesting data around present and future best performing marketing tactics.

Inbound Marketing 28

Inbound Marketing Allocation Top of Funnel Work Management 28

Adobe Experience Cloud Blog

JUNE 23, 2011

by Carol Fox MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition. Its findings include some nice numbers that support the value of inbound marketing: Using social media boosted leads 30% and revenue 114%.

SEO 48

SEO Studies Marketing & Strategy Lead Scoring 48

Hubspot

JANUARY 14, 2013

Check out these pre-packaged job descriptions to know what skills are deal breakers for your new and improved marketing dream team. And feel free to adapt, modify, and use them in your own search for your next all-star marketing team members. 4) Email Marketer. 2-3 years of search engine marketing experience.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

KoMarketing Associates

NOVEMBER 18, 2012

While it was unreasonable to expect a low percentage impact in the long-term, one year later I don’t know if B2B marketers were prepared for more than a third of their keyword data to be missing as 2013 projections and budgeting came into focus. Additional References Related to “Not Provided” Search Data.

Google 120

Google Marketing Management Long Tail Marketing Budget Programs 120

QuanticMind

AUGUST 31, 2018

As a search engine marketer, you don’t have to be the best marketer on the internet in order to be successful. Competitors may be using slightly different strategies or getting different results in Google, Bing and the other search engines. A “Rinse and Repeat” Playbook for Crushing Your Competitors.

SEM 40

SEM Paid Content Tactics Cost Per Click 40

Valasys

AUGUST 9, 2019

Comparing KPIs across several social channels after benchmarking the competitors online for their social endeavors, also aids in improving the rankings on the SERPs. The Penguin update implemented on April 24, 2012 (to get rid of the down-rank websites with manipulative, irrelevant or spammy links in real-time).

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Hubspot

AUGUST 9, 2018

How many people are looking for marketing jobs, and what companies are looking for them? The Marketing Job Market. According to Monster , there were over 200,000 marketing jobs in the United States in 2012. But the marketing job market is increasing faster than anyone expected.

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

KoMarketing Associates

NOVEMBER 10, 2013

While Facebook referral traffic grew 58% overall, mobile referral traffic increased 253% from September 2012-September 2013. What it means for B2B marketers: As online marketers we can’t stress enough the importance of mobile. Search Engine Marketing Blog Social Media Strategies' That is huge!

Stats 120

Stats Facebook B2B Marketing B2B 120