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Memorial Day Email and SMS Marketing Best Practices

SmartBug Media

With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. In this article, we'll walk you through five best practices to leverage for a winning Memorial Day email and SMS marketing campaign. Optimize for mobile. How can we get our mobile game on point?

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Why we care about mobile marketing: A guide for marketers

Martech

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). billion people.

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How To Get Started In Mobile Marketing

Marketing Insider Group

Mobile is one of the hottest topics in B2B Marketing in 2011. And more people are moving their search and content interaction activities to their mobile devices. With all this excitement, B2B Marketers are looking to build mobile into their marketing plans but are facing challenges in how to get started. Mobile Display.

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Tech Talk with Maropost: Cloud-based unified marketing automation platform

ClickZ

Founded in 2011 by our CEO Ross Andrew-Paquette initially as an email platform, Maropost has evolved manifolds. It has now become a platform suitable for modern marketers to create engaging campaigns across all channels prospects: including SMS, mobile, social, and web. Taking a look at Maropost set up.

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6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

By summarizing Morgan Stanley’s latest research , I demonstrated the tremendous growth of the mobile internet channel and suggested that mobile is the next big thing. By summarizing Morgan Stanley’s latest research , I demonstrated the tremendous growth of the mobile internet channel and suggested that mobile is the next big thing.

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The 6 Biggest Mobile Marketing Myths

SnapApp

The rate of mobile adoption for both advertisers and?consumers to understand the necessity that mobile technology will play in their marketing?strategies. But, in addition to its staggering growth, mobile marketing is also? Myth: Mobile?marketing business of all sizes can take advantage of mobile marketing.

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Email Adoption High But Lacking Best Practices

The Effective Marketer

According to the report, adoption of email marketing is high, with 88% of B2C companies already using email and 10% planning to use before December 2011. The report says email budgets will stay flat in 2011, but 4 3% of email marketers expect email effectiveness to increase over the next three years. Best Practices in Email Marketing.