The Effective Marketer

AUGUST 30, 2010

Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. How is it that your product or service will benefit me? While I still struggle to write good content, I did find some useful resources online that I hope will also help you out.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Marketing Insider Group

DECEMBER 5, 2013

And according to Harvard Business Review, “ Solution Selling is Dead ” because talking about our products and our solutions is no longer good enough. Because our buyers are too smart. It’s really a question of whether resources are aligned to the buying process. Content Marketing Institute / Marketing Profs Study ).

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The Effective Marketer

NOVEMBER 29, 2010

Watkis then states “ the most important activities for marketers are the establishment of marketing objectives, a plan for their achievement, a budget to support the plan, and the management of assets and resources to achieve the objectives ”. So here it is, the marketing budget, the final component of the marketing plan.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

DECEMBER 8, 2009

Quality varies: [link] Can you recommend other resources for free marketing knowledge? This entry was posted on Tuesday, December 8th, 2009 at 12:05 pm and is filed under Marketing Training. It is worth checking out, you have your work cut out for you. What else is out there, you may ask. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Content Standard

JANUARY 13, 2015

B2B marketer confidence in video content marketing increased more than 35 percent from 2010 to 2011, according to an eBook by Knowledge Vision. Since then, the industry has seen a plethora of companies, such as BuzzFeed, GE, Complex , and AOL, leveraging the burgeoning video content trend. billion views.

Video Marketing 40

Video Marketing Trends Content Marketing Curation 40

SnapApp

JULY 26, 2018

As a digital marketer, I love Google Analytics, and the more involved I become with our demand generation strategy, the more I realize that knowing Google Analytics is critical to success as a demand gen marketer. Start with this list of excel training opportunities for marketers. Want to beef up your Excel skills?

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

The Effective Marketer

JULY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

The Effective Marketer

MAY 9, 2011

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

AUGUST 14, 2009

This is also a good resource for ensuring your staff is being compensated according to the market and for negotiating salary with someone you are hiring. This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. Happy salary negotiation!

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

JULY 21, 2009

I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. What resources will it require? What is it for? Who is our target?

Social Media 100

Social Media Planning Work Management Social Marketing 100

markempa

OCTOBER 11, 2010

So, ideally, marketers set before them spread sheets proclaiming high lead-conversion and even better expense-to-revenue ratios; the CEO smiles with satisfaction and pads the next year’s marketing budget. He challenges marketers to be painfully honest: do they really deserve the credit they’re taking? But should they?

Marketing Budget 120

Marketing Budget Paid Search Agency Organic Leads ROI 120

The Effective Marketer

SEPTEMBER 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Training Who doesn’t like free stuff? I sure do, especially when it comes to marketing. United States License. United States License. United States License.

Training 100

Training Planning Work Management Marketing Management 100

Online Marketing Institute

DECEMBER 6, 2011

Our Sites: Content Marketing Institute. Content Marketing World. Content Marketing Stats. B2B Content Marketing Assessment. « Must-See Content Marketing Examples From 2011. How to Climb the Engagement Pyramid with Public Sector Content » « Must-See Content Marketing Examples From 2011. |

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Like Be the first to like this post.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Hubspot

FEBRUARY 11, 2011

It was a fantastic discussion and below are 4 topics regarding the convergence of these technologies and the future of marketing, retail, and online commerce. Groupon is probably the best known of social commerce sites, the 69 th most popular site in the United States in December 2010, according to compete.com. Marketing Takeaway.

eCommerce 28

eCommerce Privacy Policies Marketing Management Marketing Budget 28

The Effective Marketer

JULY 12, 2009

How to Ensure Your Message is Clear Before creating a chart showing the latest web analytics, or the trends in email clickthrough rates explaining the recent results in webinar registrations, think about what exactly you are trying to say. So the next best thing is to think about the story. If you know of other resources, please share!

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. Commitment : you will have to commit to spending time developing your social media strategy; it doesn’t work overnight and require backing from your company willing to let you spend time doing it.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. The best take away from the presentation is their conversion formula: C = 4m+3v+2(i-f)-2a.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The Effective Marketer

FEBRUARY 25, 2009

Yes, that’s where YOU have to start making decisions based on your goals, your availability, your resources, and on what’s important to you. And for all good that GTD, Covey, and other systems give you they never get into too much detail about how do you decide what you should do first. United States License. United States License.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Some examples of direct (hard) benefits are: 1.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Bottom Line: A Split Decision?

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

KoMarketing Associates

JANUARY 18, 2018

Content Marketing. 53% of B2B Enterprise Marketers Are Committed to Content Marketing. The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. What kind of content do customers want?

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Hubspot

APRIL 5, 2011

This presentation contains dozens more stats that illustrate this shift: It's Time to Transform Your Marketing. “Search engines, blogging and other Internet trends have fundamentally transformed the way people and businesses purchase products, but most small businesses still use outdated and inefficient marketing methods.”

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. And clearly not all of the IT landscape has commoditized.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Hubspot

NOVEMBER 7, 2016

I found myself asking the same question, so I compiled a list of 19 brands with faithful followings, along with the marketing tactics that might contribute to their cult status. From one marketer to another, stop, breathe deeply, and give yourself a break. Branding Best Practice: Own Your Rebrand. 1) Southwest Airlines.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Hubspot

OCTOBER 2, 2019

Just look at this graphic: The first Martech map was created back in 2011. It had 150 solutions. More and more martech solutions will pop up on this map next year, because marketers can't get enough of them. This trend of adopting different martech solutions has hit our customer base, too.

CRM 76

CRM Work Management Marketing Management CMS Development 76

The Effective Marketer

OCTOBER 13, 2010

First, the book talks about the essential function of customer service and how to leverage it with today’s current technologies, including (of course) social media. If you haven’t read much about customer service or if marketing isn’t your background, then the book will be a good starting point.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

The Effective Marketer

JULY 5, 2009

Whatever the guide you use or that you created along the years based on your industry, product, or service make sure everyone is on the same page as to what are the standards. Here’s a brief list of styles you can choose from: Tell a story Sell a benefit Share news Evoke curiosity Present a problem Present a solution Flatter 8.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Reply Jacques Spilka says: February 18, 2011 at 1:03 pm Excellent post. Marketing automation is still in its infancy.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

The ROI Guy

JULY 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Marketing Insider Group

MAY 10, 2010

For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer. When we allow our prospects to tell us what words they use, where and how they search for solutions, what their pain points are, and when they are ready to engage, sales and pipeline opportunities appear- almost miraculously.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100