Marketing Insider Group

JULY 19, 2010

There are 3rd party companies that boast the “Immediate warm transfer” of a prospect searching your web site, but this is not always the case, and can be costly. You will see a diminishing return on every call made outside of 48 hours, and after 7 days you will see a 60-70% drop in leads generated.

Work Management 100

Work Management Marketing Management Lead Ranking Lead Scoring 100

Marketing Insider Group

JUNE 29, 2010

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

AUGUST 3, 2010

With this approach you will reap the rewards of understanding your audience and providing them value which they will return in the form of leads and sales. Summary by: Michael Brenner * *This post originally appeared on B2C Marketing Insider and has been summarized with the permission of the author. Need to Drive Leads?

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 14, 2010

Challenging conventional wisdom in a respectful way can lead to the kind of insights that most people miss. In the marketing strategy post I referenced above, I mention an old boss. He was the marketing leader of a former company. I actually followed him on my own career path as he rose through the ranks.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

JULY 21, 2010

While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve. In this post, I will provide an overview of the study and summarize the key actions you should take as a B2B Marketer responsible for driving leads for your business.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

JUNE 9, 2010

According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. Augmented Reality For B2B Marketing in 2011?" Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

MAY 18, 2010

Focusing solely on your own agenda will not help you grow your audience – you MUST provide value to the community. Share: Read more from Social Media B2B Marketing , Social Media Campaigns Click here to cancel reply. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 9, 2010

But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? In the FastCompany Expert Blog post “How to Measure Brand Value: Likes, Followers, Influencers, Views?

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? More leads.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

JUNE 2, 2010

Do these 2 things and you will find valuable leads. In this post I will explain the 4 most common mistakes marketers make. In the next post , I will list the actions you can take today to deliver targeted leads to sales. So these are the top 4 most common mistakes B2B Marketers make in Content Marketing.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Marketing Insider Group

MAY 5, 2010

When I see B2B Marketers who have forgotten that we serve customers and create marketing campaigns with little research into customer needs or pains or the words they use to express their pains, it makes me crazy. In essence, this is therapy for me but hopefully creates some value for you. I know how to generate a lead.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

When I see B2B Marketers who have forgotten that we serve customers and create marketing campaigns with little research into customer needs or pains or the words they use to express their pains, it makes me crazy. In essence, this is therapy for me but hopefully creates some value for you. I know how to generate a lead.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

OCTOBER 7, 2010

If the prospect’s answer is five or lower, you should ask, “Based upon what you’ve told me so far, I don’t understand why you say (score). Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

JULY 13, 2010

While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? Marketing Charts ). Polaris B ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

AUGUST 24, 2010

This has resulted in marketers focusing on trying to enlist these individuals to become brand advocates. However for it to work successfully, the intentions must be to add value to the community. Augmented Reality For B2B Marketing in 2011?" These chats can also allow a brand/product to create significant social capital.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? OK, but WHY.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? OK, but WHY.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Keep up the good work!

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

OCTOBER 12, 2010

In my 20 years of sales and telemarketing experience I have implemented all different types of telemarketing tactics and found that appointment setting provides high value for multiple reasons. Lead Conversion to Pipeline & Acceleration This tactic has consistently provided the best conversion to sales pipeline.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. Attribution modeling will become a hot topic as digital marketers begin to understand and recognize the real cost of the “last click&# problem where results of marketing activities are tied to the last tactic a lead touched.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Webbiquity

JANUARY 3, 2012

B2B Marketing Trends, Tips and Strategies. The Top-10 B2B Marketing Trends for 2011 by Everything Technology Marketing. Holger Schulze laid out these ten predictions in January 2011. social media ROI, lead quality, content marketing) will remain priorities in 2012.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

Marketing Insider Group

JULY 27, 2010

But there is tremendous value in these contacts as they are telling you exactly what you need to know, when you need to know it – if only you will listen. So how do you mine these contcts for leads? by Michael Brenner, July 27, 2010 Related Posts: How To Use Paid Search To Target Buyers By Stage Need to Drive Leads?

Sales Management 100

Sales Management Paid Search Agency Lead Ranking Lead Scoring 100

Valasys

AUGUST 9, 2019

As per a report published in the Search Engine Journal (SEJ), 51% of the online traffic on a website is a repercussion of organic searches. Google, time & again has employed a succession of algorithms to keep the search engine etiquettes unbiased, relevant & spam-free.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Single Grain

APRIL 25, 2022

Ready to Hire a Paid Search Marketing Agency? What Is Paid Search Marketing? Paid search marketing – a.k.a. The bid and the ad's quality score determine how often the ads appear in the search engine results for the target keywords. ads): Get My Free PPC Marketing Plan .

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Webbiquity

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Living, working and tweeting out of West Chester, Pennsylvania, Liz is Senior Director, Talent Marketing at SAP. Liz also writes the Lead With Intuition blog. Cindy Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Living, working and tweeting out of West Chester, Pennsylvania, Liz is Senior Director, Talent Marketing at SAP. Liz also writes the Lead With Intuition blog. Cindy Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Marketing Insider Group

MAY 17, 2010

In their book The Service Profit Chain – How Leading Companies Link Profit and Growth To Loyalty, Satisfaction and Value they have proved that there is a direct financial link between superior service experiences, customer loyalty, and financial performance (profit and growth). Heskett and Leonard Schlesinger). One that is engaged.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

In their book The Service Profit Chain – How Leading Companies Link Profit and Growth To Loyalty, Satisfaction and Value they have proved that there is a direct financial link between superior service experiences, customer loyalty, and financial performance (profit and growth). Heskett and Leonard Schlesinger). One that is engaged.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 30, 2010

Main tips include going on sales calls and to provide them the “best possible leads (as defined by them)”. One of my most popular posts ever includes the big challenge all marketers face: Marketing Leads: Quality Vs. Quantity. Let’s start a discussion: what do you think? Why does the sun rise in the East?

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Webbiquity

AUGUST 5, 2013

State of Search ). Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. Marketers aren’t like ordinary people. A whopping 95% of small businesses view blogging as an effective marketing technology tool–second only to email marketing.

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Marketing Insider Group

JUNE 4, 2010

Finally, the post from Daniel Flamberg, “Who Owns Social Media Monitoring” , suggests marketing should orchestrate social media for the organization and bring together a “collective” of functional silos in marketing, PR, and across our agencies to add value to marketing and communication activities.

Social Media 100

Social Media Demand Generation Agencies Media PR 100

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Directive Agency

JULY 26, 2016

Ranking guarantees. Despite the fact no-one can be sure of getting a number one ranking for your business, many SEO providers do offer it. Ranking guarantees are not only unethical but they are also dangerous. Read their testimonials and investigate yourself to see if those clients are ranking well and have visibility.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76