Adobe Experience Cloud Blog

NOVEMBER 2, 2012

A recent report released by eMarketer earlier this year states that 2012 would be the year that spending for online advertising would surpass spending for print advertising. In 2011, online ad spending grew 23% in the US, just passing the $32 billion mark, and in 2012 the online ads will grow another 23% to nearly $40 billion.

Advertisements 48

Advertisements Advertising Practices Paid Search Agency 48

MLT Creative

MAY 1, 2012

At the April 2012 BMA Atlanta keynote event, mobile marketing expert and Go Mobile author, Jamie Turner, said YES we are there. smartphones in 2010, 110 million by 2015 (eMarketer/2011). 15 billion in apps sales in 2011 (Gartner/2011). smartphones in 2010, 110 million by 2015 (eMarketer/2011).

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning Advertising Agencies 40

Hubspot

APRIL 13, 2012

1) As of April 2012, Google reports that Google+ now has 170 million active users. 3) As of January 2012, American users spent an average of 3.3 eMarketer ) Tweet This Stat. 4) As of January 2012, Google+ accounted for.22% HubSpot 2012 State of Inbound Marketing Report ) Tweet This Stat. Google+ Statistics.

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Statistics Google Stats Emarketing 28

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. Thank you to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Hubspot

FEBRUARY 10, 2017

Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. -- then Snapchat -- blog back in 2012, when users could only send photos, and only on iOS devices. 2011: Snapchat, then Picaboo, launches. 2012: Video arrives. To add to the fanfare, eMarketer predicted that Snap Inc.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

Hubspot

JUNE 5, 2013

Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. That will be a 37% jump in net ad revenue from 2012, which was up 45% from 2011. eMarketer just slashed its Microsoft ad revenue estimates in half. So sit back, sip your coffee, and catch up on the news. 1) Amazon Ad Sales Surging.

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

Hubspot

JANUARY 25, 2012

E-reader ownership even rebounded from its decline in August 2011 to 9% from 12% in May , due to the release of cheaper ebook reader alternatives like the Barnes & Noble Nook and Amazon's Kindle Fire. So, significantly more people own tablets and e-readers in 2012. Who Owns Tablets and E-Readers? Who are these people?

Emarketing 28

Emarketing Buyer Personas Mobile Marketing Demographics 28

Webbiquity

OCTOBER 16, 2012

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. eMarketer ). eMarketer ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). eMarketer ). eMarketer ). MediaPost ). MediaPost ). There are 1.5

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

JUNE 24, 2011

According to eMarketer , there will be 73.3 It’s estimated that there will be more than 84 million by 2012 and over 100 million by 2014. Whether it’s an Android, a Blackberry, or an iPhone, you have to admit – it’s pretty remarkable what you can accomplish with these hand-held devices.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Hubspot

JANUARY 5, 2012

2012 is officially here, and what better way to kick off the New Year than with some data porn? In its recent US Digital Media Usage report, eMarketer estimates how digital media usage will grow in 2012 in terms of the internet, mobile, social, video, and ecommerce. The Internet in 2012. Mobile in 2012. Tweet This!

Internet Marketing 28

Internet Marketing Statistics Emarketing eCommerce 28

Webbiquity

FEBRUARY 7, 2012

Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. 2011 Insane Mobile Marketing Facts & Trends by Bit Rebels. Social Media and C-Level Executives.

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Paid Content Social Media Statistics Research 100

Hubspot

MARCH 6, 2012

We asked them one question: What surprised you about social media in 2011, and how did it affect your planning for 2012? Jeff Bullas of JeffBullas.com noted 7 social media surprises from 2011: In July, Google+ launched, a new social network that no one apparently wanted. Marketer's Takeaway: 2012 is the year to go mobile.

Social Media 28

Social Media Media Social Networks Planning 28

Webbiquity

AUGUST 18, 2012

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. eMarketer ). 70% of marketers plan to increase the number of different social platforms they use in 2012. Google+ is expected to reach 400 million users by the end of 2012.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

MARCH 11, 2013

Curtis Hougland reports that “The average shopper in 2011 used an incredible 10.4 Search Critical in Brand-Building Strategies by eMarketer. “Search is where the audience can be found,” according to research from eMarketer, noting that 85% of U.S. SEO, Social and Content Marketing in Top Demand by eMarketer.

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Paid Content Paid Search Agency Optimization Advertising Agencies 100

Marketing Insider Group

JULY 21, 2015

Brand marketers will account for just 27 percent of online display ad spending by 2018, down from 31 percent in 2011. eMarketer ). eMarketer ). 445 different advertisers delivered more than a billion banner ads in 2012. Display ads account for a mere 0.9 percent of upstream traffic to department store sites. ( ComScore ).

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Banners Doubleclick Banner Ads Mobile Advertising 100

Hubspot

DECEMBER 12, 2011

eMarketer recently released data that highlights the growth of each of these mobile devices in 2011 and into 2012. US smartphone users will increase from 90 million in 2011 to 107 million in 2012 , ereader users from 33 million to 46 million , and tablet users from 34 million to 55 million ( tweet this stat ).

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Emarketing Mobile Advertising Mobile Marketing Content 28