persona 
Ambal's Amusings
MAY 12, 2010
We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Stephanie Tilton.
Industrial Marketing Today
SEPTEMBER 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
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Industrial Marketing Today
AUGUST 17, 2010
When developing content, it’s important to build customer personas, and create individual content paths for each of them. You need to have a process in place for your content optimization to evolve over time. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.
Industrial Marketing Today
JULY 9, 2010
2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! But here’s the thing: Inbound Marketing Automation, like most complex issues, is a Process. I like your steps for Continuous Process Improvements.
Industrial Marketing Today
APRIL 30, 2010
Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.
Industrial Marketing Today
OCTOBER 2, 2010
Clearly define personas by addressing the WIIF (What’s in it for me) question for each stakeholder. Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. This white paper aims to change that perception of them.
Industrial Marketing Today
JUNE 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?
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