The Effective Marketer

SEPTEMBER 20, 2010

Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign. This entry was posted on Monday, September 20th, 2010 at 9:00 am and is filed under Communication , Marketing Strategy , Social Media. You can follow any responses to this entry through the RSS 2.0

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The Effective Marketer

MAY 10, 2010

The duck has 165,000 facebook fans in the US. I particularly like the tips a FastCompany article, “ Brands with character ”, gives: Give the brand human traits Create a life, backstory to your character/mascot Plan for the long run Don’t overcomplicate What mascots do you consider memorable and why? United States License.

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The Effective Marketer

OCTOBER 14, 2009

By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

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Marketing Insider Group

OCTOBER 26, 2010

As a marketing professional, I am not proud of our reputation as SPAM-ers. So while this may be considered blasphemy to some of my fellow marketers, clearly we are wasting large portions of our marketing budgets. Maybe Marketing isn’t as bad a death or taxes but sometimes it feels like it.

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The Effective Marketer

MARCH 7, 2009

Is great to be able to discuss your own challenges with other marketers and realize that you’re not alone out there… I met some great people and learned some stuff I can start using right now in my own company. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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Martech Advisor

NOVEMBER 14, 2019

To mark the importance of this sector, the third Tuesday of every November is designated as National Entrepreneurs Day. Learn More: 19 Free SEO Tools That Should Be on Every Marketer’s Radar. How to Get Started with Marketing Your Small Business: Tips for National Entrepreneurs Day 2019.

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The Effective Marketer

JULY 21, 2009

We’re told that if you have a good plan , if you follow a proven framework for rolling out your social media activities and integrate them with your sales efforts , then the ROI will be clear . It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. How will we measure success?

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The Effective Marketer

JUNE 21, 2009

Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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The Effective Marketer

JUNE 13, 2009

On top of that, by recognizing David as an expert on the subject and someone that is not emailing you every week with stuff you never asked for, he and his company (Pragmatic Marketing) may get some customers that otherwise would not have even thought about them. Reply Kaila Woodie says: February 5, 2010 at 10:18 am Hi.

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Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now. Get Engineers Can Sell white paper now.

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Hubspot

APRIL 27, 2010

Businesses are putting their money where their mouth is when it comes to inbound marketing. According HubSpot's The State of Inbound Marketing 2010 report, the majority of the 231 businesses surveyed said they planned to increase their 2010 inbound marketing budgets from 2009 levels. What about you?

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Marketing Insider Group

MAY 12, 2010

Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows. I will say it here: every B2B marketer should know how to do this. Step 2: Create your marketing plan. Create a lead scoring system.

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Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

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Webbiquity

JANUARY 19, 2016

But social media marketing spending will rise anyway. Despite the lack of metrics or executive involvement, the share of overall marketing budgets devoted to social media marketing is expected to increase from about 10% on average today to nearly 25% within the next five years. Direct Marketing ). DR4WARD ).

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Convince & Convert

JUNE 22, 2010

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook).

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Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! Hard to explain.

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Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

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QuanticMind

DECEMBER 5, 2019

Back in 2010, hotel and airline apps were just getting started, yet now they are just as important to the travel industry as other major businesses. . Airlines, hotels, and other travel businesses can target Facebook ads based on specific dates, destinations, and other trip details: . Say someone browsed hotels or looked at flights.

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Industrial Marketing Today

JULY 29, 2010

Chairman and CEO of GPJ said, “This report suggests that engagement is now a key dynamic that should be considered when designing big-idea campaigns; without engagement, the message is quickly lost, its power diminished.” Marketers are getting in their own way when it comes to drafting their engagement strategies.

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Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ).

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readwrite

NOVEMBER 5, 2012

company that makes an app to help charities raise money says it may need some charity of its own, after nearly being run out of business because of changes to how Facebook lets it connect with its fans. Through most of 2010 the company placed advertisements in Facebook and its fan base quickly grew. “By

Small Business Marketing 40

Small Business Marketing Paid Search Agency Marketing Budget Companies 40

Online Marketing Institute

DECEMBER 6, 2011

Many of the statistics and results are consistent with what we saw last year: 9 out of 10 organizations market with content marketing. On average, B2B marketers employ eight different content marketing tactics to achieve their goals. Facebook: 30% increase. Content marketers are becoming more effective.

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Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. tactics Recent Posts Join Me at SocialTech 2010: Oct.

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The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Monday, January 10, 2011 Let the Good Times Roll?

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Hubspot

JULY 29, 2010

As reported by eMarketer today, in an April 2010 survey by email marketing agency, eROI, two-thirds of US marketers are now integrating social media into their email marketing campaigns. Marketers: Use Social Media to Complement Email Marketing. Free Download: Marketing Data: 50+ Marketing Charts and Graphs.

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Social Media Email Marketing Social Marketing Planning 28

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email Marketing Tips and Tactics.

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The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Is Marketing Too Busy?

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The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Drive Budget Planning with the “IT Hierarchy of Ne.

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The ROI Guy

DECEMBER 9, 2010

Thursday, December 09, 2010 Seeing ROI in the Cloud? Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Cloud ROI , Microsoft Windows Azure , Pisello , ROI Calculator 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Is Marketing Too Busy?

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Hubspot

MAY 24, 2010

Social Media Plan: Basic Guide by thefreshpeel 4. Facebook Reaches 400 Million Users by Oversocialized 7. The Six Gs of Social Media Marketing by kivilm 13. The 2010 Corporate Social Media Marketing Ecosystem by davefleet 14. Social Media Participation Chart by Oversocialized 2. Digital Mindsets by David Armano 15.

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Hubspot

NOVEMBER 25, 2011

billion in the first 20 days of the holiday season, up 14 percent versus 2010. 26 percent of those surveyed planned on shopping online on Thanksgiving Day. Nearly three-quarters of retailers will use their Facebook page to reach out to shoppers, up from 57.1 percent monitoring retailers’ Facebook pages.

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Statistics Stats Mobile Advertising Marketing Budget 28

The ROI Guy

FEBRUARY 15, 2011

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Pisello , ROI Calculator , social media hierarchy of needs , Social Media ROI 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Drive Budget Planning with the “IT Hierarchy of Ne.

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Hubspot

APRIL 27, 2010

Conversation by Design by David Armano. Conversation by Design View more presentations from DavidArmano. 8 Digital Trends That Will Change Everything - March 2010 View more presentations from Josh Martin. And When To Use Each One View more presentations from Rohit Bhargava. Basics Of Social Media Roi by Olivier Blanchard.

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Social Media Media Case Studies Case Study 28

The ROI Guy

JANUARY 20, 2011

which adds graphics capability, better registration control and several other key features, which can now be integrated and used with any new tools, or in any of over 1,000+ current sales and marketing tool campaigns. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Latest Research.

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The ROI Guy

FEBRUARY 14, 2011

Facebook seems to have the most favorable ROI ratings so far, with 35% indicating superior or average ROI, but with so many not knowing for sure, it’s hard to tell what the results will be until clearer measurement systems are put in place. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing.

ROI 40

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Hubspot

JULY 19, 2010

” (MarketingProfs asked their readers a couple of questions on our behalf in March 2010) while I’ve been juggling multiple deadlines. Tied with “having enough time” is “having enough budget. Free Download: Marketing Data: 50 Marketing Charts and Graphs. Download the ebook now!

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