B2B Marketing Traction

Improve Service with a Customer Touch Point Map

B2B Marketing Traction

Buyers deal with a great sales person, but delivery is slow, installation sloppy, customer service doesn’t solve problems and/or accounting doesn’t understand what the customer is trying to communicate. Could that describe your level of service to your customers?

Why The Most Effective B2B Marketing Tactic May Surprise You

B2B Marketing Traction

I’ve been blogging about it since 2010. You may find that something like content marketing can attract prospective customers and the in-person events seal the deal.

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4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

hen we work with clients at New Incite, we sometimes go through a branding exercise to identify what images and concepts work for their industry, their customers, their employees. Technology Marketing b2b content customer marekting social media trade show

How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

You can survey your customers to find out which competitors were included in their review. I gather this information from the websites, their social media platforms, from interviews and customer surveys.

How to Optimize LinkedIn Profile Website Links

B2B Marketing Traction

You can change the generic to custom descriptions of your choosing in a few easy steps. ” Now additional fields are available so you can enter a custom description and the URL for the link. Tweet.

Stop Flushing Your Online Marketing Dollars Down the Toilet

B2B Marketing Traction

In all of this you also need to get your prospects, colleagues and customers buzzing about and “liking” you and your content. Tweet. What’s the point of spending money to drive traffic to your web site… …if you’re not getting a return on your investment?

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B2B Marketers – How to Make Your Website Mobile-Friendly

B2B Marketing Traction

According to a recent blog by MarketingProfs, Why Are Publishers Dragging Their Feet in Mobile Marketing? , “mobile browsing has increased 192% since 2010, accounting to close to 18% of all web traffic in some regions, according to a study published by StatCounter [in] May [2012].”

Why Marketing Content is Key to Getting Found Online

B2B Marketing Traction

Let’s say you are a metal-stamping company, and your prospective customers are searching for “flat springs.” Tweet.

11 Reasons Why You Need a Facebook Company Page

B2B Marketing Traction

Your current and future customers are on Facebook connected to millions of friends, family and work colleagues. Facebook has done a good job of addressing privacy issues that came up earlier in 2010. Tweet. Are you on the fence about a Facebook company page for your business?

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. Do the research and analysis required to know yourself, your customers, and your markets and opportunities. Tweet.

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. Do the research and analysis required to know yourself, your customers, and your markets and opportunities. Tweet.

Top 10 Social Media Questions Businesses Have

B2B Marketing Traction

Michael Stelzner published results of an April 2010 survey of over 1300 small business owners about social media marketing. How do you convert followers to site visitors and prospective customers? Tweet. B2B marketers are adopting social media, but they have a lot of questions about it!

4 Marketing Trends to be Thankful For

B2B Marketing Traction

The service provider in Portland, Maine, who worked with local companies or companies in a specific industry is now found online and has customers all around the world. True testimonials from customers or industry gurus provide marketing traction. Tweet.

CMO 2

Trade Show Trends B2B Marketers Need to Know

B2B Marketing Traction

The Internet with web sites, videos, webinars and Go To Meeting sessions is creating alternative ways to reach prospects and customers. Tweet. B2B marketers are continuing to scrutinize the return on investment for marketing programs and campaigns.

Trade Show Trends B2B Marketers Need to Know

B2B Marketing Traction

The Internet with web sites, videos, webinars and Go To Meeting sessions is creating alternative ways to reach prospects and customers. Tweet. B2B marketers are continuing to scrutinize the return on investment for marketing programs and campaigns.

Top 5 Reasons to Re-Do Your Legacy Website

B2B Marketing Traction

On one side, some of the managers cannot believe their colleagues would allow an outdated, un-optimized-for-search-engines website represent the organization to prospects and customers! Outdated content and “look and feel” of your website IS noticed by customers and prospects.

Do You Have a Marketing Plan for 2010?

B2B Marketing Traction

If you haven’t yet done your marketing plan for 2010, don’t panic. Tweet. There is still time. If you have already done your plan, check it against some of our marketing planning success tips below. Marketing Plan Success Tips. Keep it simple.

Blog with Discipline to Get Marketing Results

B2B Marketing Traction

In 2010 2-3% write multiple blog entries per day, 8% write one per day, 29% write 2-3 per week. For those who write 2-3 blog entries per week, Hubspot says 69% have acquired a customer from their blogging activities. Tweet.

Takeaways from Rock Stars of Strategic Planning

B2B Marketing Traction

I attended the Association for Strategic Planning ‘s annual conference in Pasadena, California on February 22-24, 2010. For OEMs, it’s important to focus on end-users of product as well as OEM customers. Tweet.

Why B2B Marketers Need Blue Ocean Strategy

B2B Marketing Traction

Importantly, intelligence about what your customers need and want (that your competitors are not providing) can shed light on possible blue oceans. Tweet. Competitive Analysis. We’ve been taught in business schools and business classes to analyze the competition!

CMO 2

Trade Show Tricks to Maximize B2B Marketing ROI

B2B Marketing Traction

Host a hospitality suite schmooze-fest with an industry guru, trade journal editor, or other leader at a nearby hotel and invite customers and prospects. This can cost less than an exhibit, and, if it’s well-executed, your customers and prospects will never forget it and you.

CMO 2

Why B2B Marketing Buyer Personas Rule

B2B Marketing Traction

When you write stories about your customer types or marketing personas, you are so much more able to put yourself in your customers’ shoes. Every marketing decision is much easier since you are able to live your customers’ stories. Tweet.

New Buying Paradigm Not So New for High Tech Marketing

B2B Marketing Traction

videos of customer testimonials. Tweet. When I first read Geoffery Moore’s Crossing the Chasm in the early 1990s, I was amazed at how well the author, then a partner at Regis McKenna, Inc. nailed what worked and what didn’t work in technology marketing.

Reduce Marketing Time-To-Trust with Twitter

B2B Marketing Traction

Using Twitter can help B2B marketers reduce “time-to-trust” with prospective customers. When prospective customers follow you on Twitter, you are increasing your touch points with them. Tweet. People buy from people they know, like and trust.

CMO 2

What Product Lifecycle (PLC) Means for B2B Inbound Marketing

B2B Marketing Traction

When a product category is introduced, it’s time to educate potential customers and build awareness. Choosing your first customers at this stage can be critical, especially if your development investment was large and development time was long. Tweet.

CMO 2

Best Day to Send B2B Email Marketing Campaigns

B2B Marketing Traction

Interview your customers, prospects and colleagues to understand when they review and read email. Tweet. As a B2B marketing consultant, I’m often asked what day of the week is the best day to send promotional email.

CMO 2

Is Your B2B Marketing in 3D? Or Stuck in 2D?

B2B Marketing Traction

Even better, get your customers to tell people online how your product or service changed their lives. Then represent it creatively and “engagingly” online, and your customers will represent it as accurately as you do. Tweet.

Is Your B2B Marketing in 3D? Or Stuck in 2D?

B2B Marketing Traction

Even better, get your customers to tell people online how your product or service changed their lives. Then represent it creatively and “engagingly” online, and your customers will represent it as accurately as you do. Tweet.

How to Use Google for Market Research

B2B Marketing Traction

In addition, we need to filter the volumes of information available to us online, so that we can feed our customers, clients, and followers with relevant information. Please comment below on Google Alerts, or other tools you use to monitor your and your customers’ online activity.

CMO 2

How to Use Google for Market Research

B2B Marketing Traction

In addition, we need to filter the volumes of information available to us online, so that we can feed our customers, clients, and followers with relevant information. Please comment below on Google Alerts, or other tools you use to monitor your and your customers’ online activity.

CMO 2

Bye Bye, Advertising Madmen. Hello, Marketing Nurturers.

B2B Marketing Traction

They don’t want middle men and women crafting clever, catchy messages to try to lure our attention away from blogs, forums, LinkedIn, Facebook and Twitter where they’re connecting with and learning from thought leaders, colleagues, customer and friends. Tweet.

Tenacity is Key When Marketing Clean Technologies

B2B Marketing Traction

The panelists recommend having a compelling and bulletproof marketing messages and sales offers so that it is close to impossible for prospective customers to say, “No.” Tweet. I attend programs on technology innovation, marketing and financing for entrepreneurs whenever possible.

Critical Elements of the One-Page Marketing Plan

B2B Marketing Traction

Customer Segments or Personas. Tweet. Critical elements of the one-page marketing plan: Vision, Mission and Goals. Before planning, you should know what your company does (mission), where you want it to be in the next three to five years (vision), and how you are going to get there (goals). SMART Goals. Goals should be S pecific, M easurable, A chievable, R ealistic and T imely. Who does your company serve? What are their needs, behaviors, desires, interests, preferences?

ROI 2

The Best B2B Marketing Ideas of 2010

delicious b2bmarketing

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19 , 2010, the marketing take-away I shared was “Think Different.&# 19, 2010. Those are a few of the favorites we found in 2010. Jeff Ogden is president of Find New Customers “Lead Generation Made Simple.”

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

3 items that should be in your 2010 email budget by BtoB Magazine. While social media is the flashy show horse of online marketing, email remains the solid workhorse.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. You need someone to own the customer experience now in all those external channels and your internal channels as well!

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far.

Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

If not, this might be an opportunity to establish the voice of authority in your industry and enhance your brand image with customers. . If they don’t read your blog, re-purpose the content in customer newsletters and sales materials. .

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy! Increase awareness of using eCommerce as a shipping solution — a big change for traditional customers.

Best Website Design Guides and Tips of 2010

Webbiquity

5 Things That Websites Need in 2010! Custom 404 Error Pages. Sure, custom 404 pages are fun, but they’re practical as well as pointed out in this post: “many designers these days are taking a little extra time and effort to get creative with the 404 page.