Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? you turn your customers into company/brand ambassadors.
Top 24 B2B Marketing Posts in February
B2B Marketing Zone Posts
MARCH 3, 2010
February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Thought-provoking social media trends - grow - Practical Marketing Solutions , February 3, 2010 The Economist is one of my favorite magazines. Fearless Competitor , February 6, 2010 There is no question in my mind. February 26, 2010.
Neuromarketing: This is your brain on advertising…
Writing on the Web
OCTOBER 5, 2010
But that sidesteps the ethical considerations. So the idea that marketers could get access to information about what makes things happen in your brain and manipulate you without your knowledge is scary to a lot of folks. Online Persuasion: Seeing Through the Eyes of Your Customers.
Wikileaks: Truth and Consequences
grow - Practical Marketing Solutions
DECEMBER 12, 2010
The prospect of being WikiLeaked will turn nations inward; open sharing of information between countries will decrease. What ethical guidelines should be observed? Exposing gossip and information that simply embarrasses is sensational.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. Customers.
Oracle’s Updated Social Media Policy
NOVEMBER 24, 2010
Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs (e.g., Your participation in any virtual world activities related to Oracle’s business, products, employees, customers, partners, or competitors. Protect Confidential Information. Dated 11/22/10.
Oracle’s Social Media Policy
JULY 8, 2010
Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs . Protect Confidential Information. You may not use your blog, micro-blog or other social media to disclose Oracle’s confidential information.
Best Random but Interesting Posts, Articles and Resources of 2009
MAY 20, 2010
Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? It is better to have a real conversation, being able to question and to listen to your potential customer using the previously gathered information.. The Ethics of Multitasking by Bloomberg Businessweek.
B2B Marketing Mix: Will Online, Social Tactics Lead?
NOVEMBER 1, 2010
You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog. The sister report , also published April 24, looks at which tactics B2B marketers use and how well it all works for building brand and generating leads.
Why We May Be Thinking About Chatbots All Wrong
NOVEMBER 2, 2016
My customer account for Pizza Hut linked to Messenger in seconds and didn’t require any new payment information. For some companies, customer service is one long conversation. For some companies, customer service is one long conversation.
The Power of Return On Marketing Investment Calculations
NOVEMBER 8, 2010
Remember how Desk Top Publishing turned all of us into print-layup artists and printers? These calculators are all either generic tools, or tools which were designed for a specific purpose and our brief note on each one gives more information.
Can Focusing on Content Marketing Help the ASJA Survive?
JUNE 27, 2016
Our message is that ASJA membership is valuable all the time, during highs as well as slow periods, because a professional writer’s need for connection, knowledge, and industry information never wanes.”. This article originally appeared on our sister site, The Freelancer. “We
Doug Johnson Website --Skills for the Knowledge Worker
Buzz Marketing for Technology
JUNE 27, 2008
Special note from Linworth Publishing : If you say you “saw it on my website, you will receive a $5 discount on any of my books. At the current time one in ten technical support skills are off-shored; by 2010, it will be one in four such jobs. Doug Johnson.