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3 keys for better email engagement in Gmail

Martech

No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. Lately, I’ve been feeling as if I’m living in 2013 again. But not because it was such a memorable year.

Burn Rate 100
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The Workforce Now Spans 5 Generations — How Can You Meet Everyone’s Needs?

Salesforce Marketing Cloud

All are essential to helping businesses across the world thrive. When Phil Knight, a student and runner on the track team, shared his frustration with the quality of American running shoes, they teamed up to design a better running shoe. Is age part of your equation when you think about diversity, equity and inclusion?

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More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800.

Marketo 120
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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. This all means the B2B sales cycle is often very lengthy. and then provide targeted content based on that information. 5% conversion rate of mostly unqualified leads.

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. This all means the B2B sales cycle is often very lengthy. and then provide targeted content based on that information. 5% conversion rate of mostly unqualified leads.

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Confessions Of A B2B Marketer

Marketing Insider Group

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. But which ones are really working to drive our strategy and our business forward? In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing.

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Pressure

Content Standard

All across the country, people wondered if this was the better life that they had fought to achieve, or if this new perception of comfort was just a figment of their war-torn imagination. This constant battle for consumer attention has put enormous amounts of pressure on both marketers and the people they’re trying to reach.