Remove 2010 Remove Automation Remove Campaign Remove Multi-Touch

Marketing Automation Trends for 2010


2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. In 2010 you’ll start to hear about marketing methods.

7 Ways to Generate More Sales Revenue with Marketing Automation

Modern B2B Marketing

discussed the top seven ways to utilize marketing automation to generate more sales revenue. Use those that are finding you from search, or following you on LinkedIn or Facebook, and the actions surrounding these channels as a trigger for campaigns.

Trending Sources

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. 4 comments… read them below or add one } Eric Goldman May 17, 2010 at 5:16 pm Achinta; This is a great article with much relevant information in it. Copyright © 2010 Tiecas, Inc.

B2B Marketing Automation: Here’s My Definition

Sales Lead Insights

How’s this for a definition of B2B marketing automation? The use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process. Do you have a better definition of marketing automation? Do you see other benefits that marketing automation delivers?

Rise of the Marketing Platform

Modern B2B Marketing

1990s – 2010: Marketing shifts again to developing and managing customer relationships. 3) “Campaign in the neck” —> continuous conversations. Unless you work for Apple, it’s safe to assume that your customers are not eagerly anticipating your next campaign.

B2B Sales Lead Management: A Bird in Hand is Worth Two in the Bush


Leads and expected metrics are defined in carefully created client program plans and lead rates are impacted (particularly in 2010) by the mix and quality of inbound dispositions. No Response means we completed a multi-touch, multi-media touch cycle without reaching the prospect or their reaching back out to us. Many companies using marketing automation are slightly better off because they keep messages in front of their prospect universe.