The Effective Marketer

JULY 12, 2009

This entry was posted on Sunday, July 12th, 2009 at 8:15 pm and is filed under Communication. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? If you know of other resources, please share!

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

JULY 29, 2009

Create this email here, prepare a webinar there, and send the artwork for publication in that magazine. This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JULY 16, 2009

At my company we do our best to keep “old&# stuff like pictures, awards, magazine ads, even show signage. This entry was posted on Thursday, July 16th, 2009 at 3:46 pm and is filed under Communication. Sure, call us pack rats but we like going back in time and talking about the old days and how things changed.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

Customer Experience Matrix

SEPTEMBER 3, 2009

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. The MPA provides other, related data in its 92-page guide Magazines: The Medium of Action. And, in particular, are social media as important as industry gurus claim they are? for TV and 10.2%

Spending 120

Spending Media Mobile Advertising Forrester 120

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. The answer, my dear friends, is a resounding NO !

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. This entry was posted on Monday, January 5th, 2009 at 11:01 pm and is filed under Marketing Management , Marketing Planning , Marketing Strategy. Hang tight, because we’ll get to that real soon! United States License.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

Content Marketing Institute

DECEMBER 7, 2017

One organization whose unique identity pops to mind is Merriam-Webster, which has been making headlines for posting tweets that are, as one blogger puts it , “topical, funny, smart, and informative while also being relentlessly irreverent.”. Discover and celebrate your company’s inner Unipiper. Have a great #MemorialDayWeekend.

Brand Identity 89

Brand Identity Branding Business CMO 89

readwrite

MAY 11, 2012

I’m not married and I have no kids, so I hadn’t paid much attention to “Mommy bloggers” until i spoke at BlogWorld East in New York City last year. Because Mommy bloggers are a force. As a block, Mommy bloggers garner the careful attention of Fortune 500 companies seeking a mother’s stamp of approval for their products.

Co-Registration 40

Co-Registration Blogger Best Practices Public Relations 40

Exo B2B

OCTOBER 12, 2017

We’ve been blogging since 2009 and in these immemorial times, best practices dictated short posts of about 600 words, divided up into roughly 60 words per paragraph, so a bit less than a dozen of those, with subtitles, images or videos and many hyperlinks, and keywords.

Spending 40

Spending Lead Ranking Lead Scoring Copywriting 40

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Dell for example, woke up one day to a crisis situation due to an angry blogger named Jeff Jarvis, who lambasted Dell for its lousy customer service.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Dell for example, woke up one day to a crisis situation due to an angry blogger named Jeff Jarvis, who lambasted Dell for its lousy customer service.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. ENews Sign-Up. --> Magazine. 2009 Eddie and Ozzie Awards Winners. 2009 Eddie and Ozzie Awards Winners. Digital Magazines. -->. Raphael is Associate Editor of FOLIO: Magazine. Submit Now. -->. ); Pagination or Scrolling: Which is Better for Magazine Navigation?

B to B 40

B to B Paid Content Social Media CMS Development 40

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. ENews Sign-Up. --> Magazine. 2009 Eddie and Ozzie Awards Winners. 2009 Eddie and Ozzie Awards Winners. Digital Magazines. -->. Join the Network for Magazine & eMedia Publishing. Search Now: Magazine Industry Jobs. Digital Magazines 2012.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

The ROI Guy

FEBRUARY 15, 2011

Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ▼ February (8) Boost Sales 10% with an Investment in Sales Enable.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

JULY 15, 2009

Wednesday, July 15, 2009 VMware launches Realized ROI toolkit, powered by Alinean Provides quantifiable proof to customers of the realized ROI from prior VMware deployments. Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

JANUARY 20, 2011

Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

SMB 40

SMB ROI Marketing Budget Work Management 40

Convince & Convert

MAY 13, 2010

Every company is its own TV station, magazine, and newspaper. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. You must fight social media fire with social media water. 18 social media quotes jay baer View more presentations from Jay Baer.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 VMware launches new version of ROI / TCO Calculator Virtualization is one of the key cost savings initiatives that IT executives are implementing in order to tighten their belts in these uncertain economic conditions. Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

DECEMBER 23, 2010

Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

DECEMBER 9, 2010

Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

FEBRUARY 14, 2011

Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ▼ February (8) Boost Sales 10% with an Investment in Sales Enable.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

JANUARY 10, 2011

Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Outgrow

MAY 23, 2022

They’re a blogger, they’re a writer, they’re a on TikTok. I think print magazines are coming back. Joe Pulizzi: So yeah, I mean, let’s see, we started the business in 2007 and in 2008, 2009, we started our, our research project. No, you don’t have to be everywhere. They’re a Twitch streamer.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? Alinean recognized by BtoB Magazine’s as one of To. Money for Nothing, and Projects for Free How to Freeze a Market: Vista Obscures the View Another survey indicates IT budget cuts in 2009 How TCO is a common sense sales and marketing Tool.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Photography magazines. Thank you to everyone who reads Convince & Convert. A well deserved honor.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

The ROI Guy

NOVEMBER 4, 2010

From survey results of IDC’s Technology Marketing Barometer, comparing 2009 to 2010 marketing allocations, technology marketers indicated that digital would experience the most growth year-over-year, greatly exceeding traditional advertising, public relations and events in year-over-year growth. Powered by Blogger.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Paul Gillin

AUGUST 29, 2012

So staffers were understandably concerned when a Facebook group appeared in late 2009 entitled “ Pampers bring back the OLD CRUISERS/SWADDLERS.” The product had been heralded as a breakthrough by Good Housekeeping magazine and had already received several awards. Staffers were convinced of Dry Max’s superiority.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

The ROI Guy

MAY 6, 2010

Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

Convince & Convert

SEPTEMBER 14, 2010

If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately. You’re in hunting mode, looking for tracks and setting lures. With social media, the audience is in multiple modes – participating in many threads.

Social Media 124

Social Media Work Management Marketing Management Media 124

The ROI Guy

OCTOBER 22, 2010

According to the Harte-Hanks survey results, technology buyers become aware of new technology solutions most often through peers/ colleague interactions, magazines and trade journals, product review websites, search engines and industry analyst reports. Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JANUARY 25, 2011

Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 17, 2011

Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Online Marketing Institute

NOVEMBER 8, 2010

Earlier this year Kinaxis won B2B Magazine’s Social Media Award for Best Integrated Campaign for its social media prowess. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. That’s what Kinaxis , an Ottawa-based supply-chain software company, did.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

JANUARY 17, 2014

Whether it was Justin Timberlake, Taylor Swift, or some other celeb wearing a milk mustache, it''s hard to flip through a magazine without seeing the famed ad. Even though it''s over two decades old, you can still find the ads in many print magazines with some of the most popular celebrities. commercial or ad. They were also shared 3.74

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

The ROI Guy

DECEMBER 6, 2010

Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40