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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. United States License.

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B2B Lead Generation Blog: E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper

markempa

« Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 | Main | Article: Why Most B2B Websites Fail To Convert Sales Leads » E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper If you’re reading this, it’s likely that you are a reader of other blogs. So “get hip” and read this article.

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B2B Lead Generation Blog: Lead generation with Podcasts

markempa

« Best Practices in Demand Generation | Main | Personal lead generation tools » Lead generation with Podcasts The audience for podcasts is tiny, when compared to other marketing mediums, but growing especially, in the context of the complex sale. A new article in BtoB Magazine by Karen J. Ideas or tips of the day.

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Book Review: Marketing in the Age of Google

Webbiquity

While those figures are now a couple of years old, it’s astounding that as recently as early 2009, more than half of small businesses still lacked a basic web presence. • “Most prepurchase activity involves generic terms and…brand searches tend to happen only close to purchase.&#.

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The Best Mother’s Day Gift Is A Six-Figure Blogging Income

readwrite

When the Mommy blog movement started to take off in 2009, I had been dismissive of them, thinking it was more of the same “look at me” drivel that most bloggers had gotten over when Facebook became the platform of choice to vent about such First World Problems as noisy pediatrician waiting rooms and child-induced sleep deprivation.

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Co-op SEO and the Future of Websites | Guest Posts | Social Media.

Convince & Convert

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. We’re often compared to PR distribution services, which is okay, but it’s apples to oranges. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. population.