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How a German Publisher Gave Its Readers a Choice – And Boosted Engagement of Facebook Referral Traffic

Outbrain

Founded in 2008 as a subsidiary of the “Mediengruppe Oberfranken”, inFranken.de It provided other opportunities for engagement at a critical moment – when the reader was already engaged on the inFranken site – and this resulted in almost 3x higher organic CTR , and a 76% lower bounce rate for Facebook referral traffic.

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SEM Mystery: The Case of the Missing Leads

Webbiquity

Originally published on the WebMarketCentral blog in December 2008. I tried running the numbers by campaign, by CTR, by landing page—everything seemed random. Tags: Search Engine Marketing CTR Google AdWords ROI SEM. It was 5:00 on a sultry, simmering Friday afternoon when she walked into the office. “Care for a drink?

SEM 100
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Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

Google Reveals CTR Average by Industry by Shimon Sandler This post uses Google data to show the average conversion rates for a few different industries. —then explains how leaders like Office Depot, QVC and Lands' End are converting at a 16-20% rate. tags: online advertising ROI, PPC costs, Web 2.0

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Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). This long time staple has become the Rodney “No Respect&# Dangerfield of B2B and industrial marketing. Are those predictions a little premature? Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

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Looking Back at 300: Top 10 Posts

WebMarketCentral

. #10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:

Web 2.0 20
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9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Hubspot

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. Just a few years ago, it was possible only to measure CTR of paid ads and not ultimate conversion rates. I have hundreds of stories like this. 9 Reasons Your Retainers Aren't Bigger. Now that's easy.

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Why the Blog Post Is the New Ad Unit

Hubspot

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. Social media was all the rage, and blogging was, well, old and worn out. And that is why the blog post is the new online ad unit.