How a German Publisher Gave Its Readers a Choice – And Boosted Engagement of Facebook Referral Traffic
Outbrain
MAY 29, 2019
Founded in 2008 as a subsidiary of the “Mediengruppe Oberfranken”, inFranken.de It provided other opportunities for engagement at a critical moment – when the reader was already engaged on the inFranken site – and this resulted in almost 3x higher organic CTR , and a 76% lower bounce rate for Facebook referral traffic.
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