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What is Google Shopping and How Does It Work?

seo.co

In 2007, the platform was rebranded as Google Product Search to emphasize its integration with Google Search. Google framed this change as an attempt to help small businesses during the COVID-19 pandemic. When signing up, you’ll first be asked for your business name, country, and time zone. That is why you should use it.

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Guest Posting: Still An Important Part of Your Digital Marketing Strategy

Online Marketing Institute

Some of strategies for promoting your blog include social media marketing, email marketing, search engine optimization (SEO), along with an arsenal of other weapons in your fight towards the top of SERPs. Keep in mind, blogging is a very social business. Blog/Website Traffic Guest posting is a great way of growing your site’s traffic.

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How to Develop a Content Strategy (with Examples)

Marketing Insider Group

It makes content a strategic asset for your company — one you can leverage to drive traffic, leads, engagement, sales, and other business objectives. But to create consistent, high-value, relevant content that both helps your customers and drives your larger business goals is a much more complex undertaking. Set your goals.

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5 Excessive Marketing Tactics to Stop Wasting Your Time On

Hubspot

Do you remember around 2007 when a small handful of marketers started using social media as a marketing channel? Do you remember how almost everyone in the industry thought it was either 1) ridiculous, or 2) not applicable to their business or industry? 5 Excessive Marketing Tactics That Are Totally Wasting Your Time.

Tactics 28
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How Organic Search Is Changing—and How You Can Capitalize on It in Today’s Climate

Contently

Let’s face it: those search engine optimization (SEO) tactics that got your enterprise’s domain to rank in 2007 are about as outdated as Blockbuster, Blackberry, Circuit City, and Radio Shack. Understanding how search engines work—and how to rank content for them—is a critical part of the success of your website and business.

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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145
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Moz Local Search Analytics and industry trends: Q&A with Moz’s Sarah Bird and Rob Bucci

ClickZ

Sarah is CEO of Moz and has been at the company since joining as the eighth employee in 2007. Rob : In today’s Google, there’s really, for the vast majority of queries, no such thing as a national SERP anymore. Search results vary dramatically nowadays, with all kinds of SERP features. Sarah holds a J.D.