Sat.Dec 06, 2008 - Fri.Dec 12, 2008

5 Networking Tips With iPhone LinkedIn App

Smashmouth Marketing

Walking around a networking event the other night I noticed everyone's nametag was just a name (no company). Once around the room I realized this was a great application of the new iPhone LinkedIn app (iTunes App Store: LinkedIn). It is a networking secret weapon.

C Level Tweeters

Buzz Marketing for Technology

The following is a list of confirmed C Level Executives that are using Twitter. If you have names that should be added to this list, please post them using the comments feature at the bottom of this post and I’ll get it included ASAP - please send me - full name, title, agency/firm, and Twitter URL.

Trending Sources

Two Interesting Blogs on Demand Generation

Customer Experience Matrix

I noticed a visitor to the Raab Guide to Demand Generation Systems site from a new source the other day, which turned out to be a mention on blog by Jason Stewart of Demandbase. The context was a discussion of system selection and the Raab Guide was paired with a reference to a very excellent series of posts on system selection on Maria Pergolino’s Inbound Marketer blog. Actually, only two of promised three parts are posted, but the first two are well worth a look.

Why Writing Blogs for SEO Will Inevitably Fail

B2B Lead Generation Blog

Should you write a blog exclusively for search engine visibility? Business blogs can offer little-known companies name recognition, and the chance to boost traffic and generate leads well beyond what they'd get if they were simply offering a list of goods and services for sale on their website. Now it's pretty common advice to hear: launch a blog because the content will attract links and improve your search engine rank.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Lead nurturing putting the human touch into action with video and email

B2B Lead Generation Blog

I had a great time doing my webinar on putting the human touch into lead generation sponsored by Citrix Online and we had almost 1600 people register. In my presentation I emphasized how lead nurturing is about timing, consistency and relevance. Today (which happens to be my 38th birthday) I got this email with a personal video from Gary Anderson, CEO of NetBriefings.

10 Opinions - Business or Personal in Social Media?

Smashmouth Marketing

There is the business me, and there is the personal me and always the two have mixed. It's obvious by the two feeds you see on the right. I post both topics here on my blog and I believe that the coexistence of business and personal identities given today's social media is the way to go.

CMO of the Future

Buzz Marketing for Technology

The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. There are some major shifts in landscape in which they operate: changes in Technology, Consumer Behavior and the Media Landscape.

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Testing Your B2B Marketing: Thought Leadership with Hunter Boyle

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Hunter Boyle, Managing Editor for MarketingExperiments. Hunter's passion for finding what works and what doesn't work in optimizing marketing communications has equated to best practices to help marketers generate leads more effectively. Tell us a little bit about how you got into B2B marketing and what you like most about it.

No Impact Man - The Sundance Movie

Smashmouth Marketing

After following the No Impact Man blog for a couple years now, I'm so pleased to find out that the No Impact Man Movie based on the Beavan family (experience of living a zero impact green life) is being premiered at Sundance Film Festival.

World Aids Day

Smashmouth Marketing

World Aids Day. Thinking of my Uncle Eddie today. Always laughing, always having fun.passed away on June 3, 1998. He was 51

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Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races

Smashmouth Marketing

If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! A friend of ours recommended CAS a year ago and at first were reluctant. It seemed like a predictive dialer/call center offshore mashup and didn't resonate and for the price seemed like it would be questionably worth it. But then over the summer a good client of ours told us they were achieving results with it (thanks Char!).

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Why Marketers Should Act Like 3-Year Olds

WebMarketCentral

Granted, some people think we already do. But, here's the thing-if you've ever had a three-year old try to carry on a conversation with you, you know it often goes something like this (and if you haven't, you can apparently buy a 3-year old on eBay; another example of why web marketers need to be careful with variable text insertion): 3-year old: Why is grass green? You: Because it has chlorophyll in it. 3-year old: Why? You: Because that's what helps it turn sunlight into food. 3-year old: Why?

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