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Part 1: How to Steal the Spotlight in HR Tech Media

Walker Sands

And that stat caught your attention, didn’t it? It’s even more difficult if you’re in HR tech, a sector that boasts an estimated 21,000 vendors. Data helps ground these narratives, transforming subjective claims into objective insights and adding an invaluable layer of credibility and depth to storytelling.

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Event Marketing Research: 35+ Vital Stats, Facts, and Findings from Recent Reports

Webbiquity

While “Serendipity is a highly regarded attribute of face-to-face events,” (see quote source below), pre-scheduled meetings are increasingly popular with vendors that see the value in guaranteeing they will make relevant connections. ” Storytelling and gamification help drive interest and registrations.

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The Social Media Posts Your Employees Should Create and Share

EveryoneSocial

And for the organization, you have storytellers helping to humanize the brand and as a result of putting a human face to the brand name: reaching untapped audiences where many are unfamiliar with your company. . For example, one of our customers has activated almost 1,000 employees and they have a combined social reach of almost 800,000!

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State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful

Contently

A lot of great storytelling exists in the business world. Second, vendors that aren’t that good at content are selling zombie pods. “Me too” tech vendors are pitching end-to-end solutions that promise brands the world but fail to help them create content worth watching or reading. Breakthrough storytelling.

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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script | B2B

Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Just 27% said most vendors are honest most of the time. Effective storytelling improves valuations. It might also provide a thought about what might happen next year.

PR 75
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Why Becoming A Complete Social Business Should Be Your B2B Company’s Top Priority

EveryoneSocial

But, the easiest way to showcase this, is simply looking at some of the stats around social media and B2B buyers: 94% of B2B buyers conduct some form of online research before purchasing a business product ( Source ). 55% of B2B buyers say they search for product/vendor information on social media ( Source ).

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When Big Data Meets Great Storytelling: athenahealth’s Content Evolution

Contently

As a cloud-based service provider competing against legacy software vendors, our network data and insights offer compelling differentiators. Don’t skimp on storytelling. I may be accused of oversimplifying, but I think content marketing is really just great storytelling aligned to explicit business outcomes. The lesson?