26 A/B Testing Examples to Inspire Your Next Test
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JANUARY 31, 2022
Result: The first 3 variants only showed small lifts but the stats weren’t solid enough to confidently declare a winner. But the variant with the bottom area trust elements boosted the conversion rate by 11.5% One variant resulted in a 14% better take rate. The idea was to inspire more trust. at over 95% confidence.
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