Hubspot

APRIL 26, 2017

Free Download: 45 Interactive Content Examples to Inspire Your Next Content Project. HubSpot and Playbuzz joined forces to scour the web for amazing examples of interactive storytelling. Let’s take a look at a few examples from the ebook: Interactive Content Examples from Real Brands. 1) The Wall Street Journal.

Storytelling 78

Storytelling Interactive Marketing Examples Top of Funnel 78

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Outline the value of Google’s E-E-A-T algorithm and why showcasing expertise is vital for content success.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Contently

FEBRUARY 21, 2018

Storytelling Is More Than a Buzzword. ” Today, one of the biggest corporate buzzwords is “storytelling.” ” Funny thing is, storytelling has been the buzzword off and on since the advent of advertising. Business’s Storytelling Problem. The internet has a glut of content about content.

Storytelling 140

Storytelling Content Marketing Paid Search Agency Content 140

Contently

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

KoMarketing Associates

APRIL 7, 2021

Or, as the Content Marketing Institute recommends , “Be customer-centric.”. Then make the content relevant to the people you want to attract. And if you want to attract different types of people, be sure to create content to suit them. And unfortunately, only about half of demand generation marketers are using personas.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Contently

APRIL 20, 2021

Just 3 percent of bank CEOs globally are women ; women of color CEOs are so rare there’s not even a stat available.) ” The post How Bank of the West Is Rewriting the Finserv Content Playbook With Sustainability Storytelling appeared first on Contently. “It’s not about us.”

Storytelling 84

Storytelling Paid Social Agency Content Differentiation 84

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

ClearVoice

SEPTEMBER 22, 2023

The modern audience reacts differently to legal content. Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. Storytelling content based on data Storytelling and data are a great mix. This is a trend legal companies shouldn’t miss.

Rules 91

Rules Storytelling Content Distribution 91

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? In March, I took on a new role as Contently’s head of marketing. So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience.

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

Contently

OCTOBER 6, 2021

Around this time last year, there was a stat circulating around Slack that had the Contently fam absolutely abuzz : as an aggregate, two-thirds of our customers’ traffic came from search—significantly higher than industry benchmarks. But now I wondered: were our customers secret SEO wizards? They were not.

SEO 160

SEO Tools Marketing & Strategy Lead Scoring 160

Marketing Insider Group

NOVEMBER 19, 2014

So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. But as The Onion reported earlier this year, content could be hotter , more social, relevant, and digestible. Storytelling. Content strategy. Sponsored content.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Contently

SEPTEMBER 11, 2017

A common mantra at Content Marketing World, the aggressively orange extravaganza held in Cleveland every September, is that marketers need to think more like journalists. But for the past year, I’ve been a journalist trying to think more like a marketer. Content marketing remains obsessed with audience building.

Top of Funnel 127

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 127

KoMarketing Associates

DECEMBER 1, 2015

It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. Coming up with Fresh Content Ideas. How to Create Irresistibly Shareable Content. 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. iProspect Indonesia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

DivvyHQ

AUGUST 21, 2019

I once thought, yes…of course a former journalist can be a content marketing writer. But after going through the evaluation and hiring process for a content marketing writer, I’m not so sure it’s that simple. Journalists and content marketing writers are actually very different professions.

Planning 45

Planning Content Marketing Paid Search Agency Storytelling 45

Optinmonster

APRIL 12, 2024

People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study. In short, you can use case studies as a basis for all kinds of content marketing. That’s exactly what a case study allows you to do: tell stories about your brand.

Case Studies 105

Case Studies Case Study Studies Marketing Management 105

Content Standard

JANUARY 12, 2016

In the report, we explored whether or not marketing teams at large companies were restructuring their teams or if they were continuing to invest in traditional marketing approaches. The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Content Standard

JANUARY 12, 2016

In the report, we explored whether or not marketing teams at large companies were restructuring their teams or if they were continuing to invest in traditional marketing approaches. The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Marketing Insider Group

JANUARY 2, 2020

Use well-researched articles, videos, and other content to convince resisters to support the transformation: To explain these hard facts to resistant staff members – especially if some of them are in the C-suite – some internal content marketing goes a long way toward establishing your expertise in knowing what your customers will demand.

Work Management 217

Work Management Paid Search Agency Marketing Management Advertising Agencies 217

Content Marketing Institute

DECEMBER 19, 2018

HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Avoid Legal Action: Take Proper Steps to Own the Content. Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration.

Sample 90

Sample B2B Marketing Planning Content Marketing 90

Adobe Experience Cloud Blog

JULY 16, 2014

Content marketing, of course! Here’s a list of 10 must-bookmark content marketing blogs — who makes your top 10? Areas of Expertise : Branding, storytelling. Why We Like It: Breaks down complex ideas with unexpected, original, wicked smart, funny storytelling. Content Marketing Association.

Content Marketing 48

Content Marketing B2B Thought Leadership Thought Leadership Storytelling 48

ClearVoice

OCTOBER 6, 2020

It’s time to consider opening up the content creation process so you can play to your people’s strengths and please your audience. Your blog is a machine that your content marketing team must constantly fuel with blog topics. Most of your organization’s creative people are on the content marketing team already.

Planning 111

Planning Stats Creativity Paid Search Agency 111

Content Marketing Institute

JUNE 29, 2018

It’s time for a reminder that the strategic use of typography, color, and white space can drastically improve the efficacy and aesthetics of visual content. HANDPICKED RELATED CONTENT: 27+ Handy Tools for Better Visual Content Marketing . The stat catches the eye because it’s featured in the warmer, more saturated color.

Design 111

Design Tips Eye-Tracking Storytelling 111

Vidyard

FEBRUARY 19, 2020

Back it Up With Stats 4.8 It’s a customer testimonial video that adds authenticity to your marketing efforts. Use stats and figures to back up the customer’s story. A recent study on the power of brand storytelling found that nearly 80% of adults think brands should tell stories as part of their marketing efforts.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Contently

JULY 26, 2022

Let’s face it: Financial content can be bone-dry. You have to convey facts, stats, numbers, and data to your audience. But if you’re not able to make the content engaging, you may be doing your brand a disservice. Fintech brands are smart to ask themselves whether their content could be improved.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Contently

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. The stats back this up. Contrary to popular belief, content marketing videos can be produced with the goal to directly increase product sales, not just for educational or storytelling purposes.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Convince & Convert

MAY 9, 2013

Proclaiming the 2012 Annual Report “The Year of the Penguins,” 55 photos and captions serve as the report pages and content. Packed full of the stats, financial figures and even a welcome note from their President & Chief Executive Officer, the Instagram posts tell the Calgary Zoo’s story in a unique, highly visual way.

Storytelling 149

Storytelling Stats Social Media Marketing Report 149

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Contently

MARCH 6, 2018

You write a lot about how the future of content marketing is technology boosting human creativity. I was the editor-in-chief of Contently’s blog, The Content Strategist, for years. The worst performing posts were the ones that began with bland stats or facts. Susan, New York. Is there a way to do this?

Content 167

Content Linkedin Facebook Analysis 167

Brightedge

MAY 16, 2021

He groups the products into the following sections: Competitive Intelligence, Predictive Pricing, Ads Strategy, E-commerce, Content Marketing, Lead and Customer Acquisition, Customer Relationships, Segmentation, and Customer Journey. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley, 2014.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Contently

DECEMBER 6, 2016

But it is exactly what might happen to the content marketing industry if we aren’t careful. The zombiefication of content marketing has already started. Millions of smart marketers have been infected by the content bug. A lot of great storytelling exists in the business world.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Contently

OCTOBER 25, 2017

Last month I started working at a Mexican e-commerce company as the content manager. The truth is that content marketing is pretty much new around here. Content marketing is a funny discipline. And once they do, marketing leaders panic. Here are three great stats that could help you make your case: 1.

Marketing & Strategy 150

Marketing & Strategy Lead Ranking Content Marketing Analytics Tools 150

Convince & Convert

APRIL 24, 2012

He is on board with making the changes needed to create a culture that embraces customer collaboration and is ready to get started, but we have one thing left to cover…his content marketing plan. Specifically, how to produce interesting content and how to publish it on a regular basis. Stats Are Sexy.

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130

Valasys

NOVEMBER 7, 2019

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats. population, listen to podcasts regularly.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55