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Crisis Management and Recovery: How to Prepare a Content Strategy for Business Continuity and Contingencies [Ebook]

ClearVoice

You can download an ebook version of this post as well. Whether it is the Public Relations, Marketing & Communications, Digital and Social, Human Resources, Hiring Managers, Legal, etc., The media relations element of public relations is a highly valued skill in crisis management. Click To Tweet.

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How Your Content Can Save You From a PR Nightmare

ClearVoice

.” Fortunately, companies that are prepared with solid public relations and content marketing strategies can leverage various channels to alleviate the issue and help restore public trust. Building a public relations content strategy that can help you weather any storm requires ongoing effort. Case studies.

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Feast, Not Famine as a Food Content Freelancer: Tips From a Branded Mag Editor

ClearVoice

Be transparent, disclose upfront if there’s a potential conflict, and if you have business relationships with companies, check whether the editor/client is OK with including them in a story. I keep active in every channel: broadcast, print, digital, ebooks, now a podcast. What’s your best advice for staying ethical? I see it often.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

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Marketing Counterpoint: Why PR Does Help Sales

Hubspot

” As a transparent company, HubSpot welcomes the views of all of its employees. Both new HubSpot employee Christine Huynh, the author of Friday's post “Why PR Doesn’t Drive Sales” , and I have public relations experience, so our views come from years in the trenches (thus the phrase “PR is not pretty’).

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Social Media Managers Must Work Around Lousy Business Models

Hubspot

1) Maintain Transparent Communication. The airline should''ve made that point transparent so I wasn''t wasting time on the phone with a customer rep when I could be searching for other solutions. Social Media public relations' Here''s a few top ways you can assist customers. 2) Build a Relationship With Customer Support.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Plus it provides the opportunity to clearly state your transparency policies around actions like employees posting on discussion boards for clients, endorsements and objectionable content.