WebMarketCentral

DECEMBER 18, 2007

As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. With that in mind, here are four ways B2B vendors can use social media to spread their messages. It's no longer just about teenagers discussing their favorite bands.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

MAY 18, 2007

As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. One intriguing concept is to build your own industry-specific Web 2.0

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

Online Marketing Institute

JULY 9, 2009

Like traditional PR activities (i.e. To clarify, my point is that many public relations and social media professionals define the value from participation in online communities and social networks as positioning and awareness. media relations, analyst communications, etc.), the ROI of this value is difficult to measure.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

WebMarketCentral

JULY 21, 2009

Tags: Web 2.0

Twitter 20

Twitter Web 2.0 RSS B2B 20

WebMarketCentral

JULY 30, 2007

Finally, an emerging viral concept is incorporation of public online discussion forums or other Web 2.0 This can be as simple as starting a blog or incorporating a wiki using free or commercial tools , or as complex as implementing a social media platform from a vendor such as BeeTooBee.com or Awareness.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

OCTOBER 24, 2008

This is all good—vendors can get valuable feedback from the right sample groups based on accurate LinkedIn profiles, LinkedIn gets another revenue stream, and participants get token rewards. But it seems to me there may be an opportunity missed here.

Linkedin 20

Linkedin Customer Surveys Sample Blogger 20

WebMarketCentral

JULY 16, 2007

hours) or vendor-produced content (websites, webcasts, white papers, etc. - When conducting research specifically to assist with a buying decision, vendor content is the most referenced source, followed by social media and trade editorial. Vendor content came in second, followed closely by trade media.

Social Media 20

Social Media Peer-to-peer Wiki Media 20

Webbiquity

JULY 19, 2010

Web-based systems could improve transparency and efficiency, significantly and simultaneously reducing both procurement costs for buyers and selling costs for vendors. Both sites enable b2b vendors to register and list their products for free, and buyers to review at least some of this information at no charge. .&#

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Director, Marketing, Communications & PR at EndPlay, Inc. She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. Ale Espinosa.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Director, Marketing, Communications & PR at EndPlay, Inc. She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. Ale Espinosa.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Online Marketing Institute

NOVEMBER 2, 2010

25 comments Nokia upsets blogger due to marathon PR failure 24 comments Gap listened to its customers, or did it? 237 posts from The Drama 2.0 237 posts from The Drama 2.0 237 posts from The Drama 2.0 He’s wrong.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 Seemed to go really well. Your department.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

JUNE 6, 2011

He said, “Few communities appear ex nihilo at the behest of a technology vendor.”. Arik is the principal at PR firm ACH Communications, a digital PR consultant, blogger, co-founder of HAPPO, and (along with #Nifty50 award recipient Missy Berggren ) co-founder of the Minnesota Blogger Conference – #mnblogconf.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Directive Agency

JULY 26, 2016

Are you a national that needs digital PR and authority building? If their recommendation include things like article submission, content spinning, web 2.0 Link Building / Attraction ( increasing domain authority through outreach and PR). They should look for an agency that feels like a partner or teammate, not a vendor.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76