The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations and blogging.to build awareness of and credibility for (a) message without relying solely on mainstream publications." tags: interactive PR, Web 2.0

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

JULY 9, 2007

There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR. Blogs, online news releases, and other forms of Web content let organizations communicate directly with buyers.and here's something really neat: if you do a good job telling your story directly, the media will find out.

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. That is the value to me of Web 2.0

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Buzz Marketing for Technology

JUNE 23, 2008

Measure Traffic with the Google Web Site Trends Bookmarklet. Friendfeed will Change Journalism, PR and Marketing. Steve Rubel explores how new technologies are transforming marketing, media and public relations. Handy Resources. Journalism. Moblogging. Podcasting. Reader Mail. Screencasting. Shameless Promotion.

Tips 100

Tips RSS Screencast Mobile Advertising 100

The Effective Marketer

JUNE 13, 2009

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. When he came out with his hardcover book “ The New Rules of Marketing & PR ”, it reached number 1 in sales quickly. Odds are that someone may eventually buy the product or service.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Convince & Convert

FEBRUARY 11, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. You know what’s not a good idea? Pissing off Google.) introduced an application-geared Internet. Programs can be run completely online. Im Jay Baer.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. Like traditional PR activities (i.e. This is a good overview.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

The Effective Marketer

JUNE 21, 2009

Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series. United States License. Theme: Contempt by Vault9.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

WebMarketCentral

FEBRUARY 26, 2009

Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. Cece has previously guest-posted here on best practices in PR and blogging outreach. Her blog is ranked on the Ad Age 500 and other top ranked PR lists. Tags: Web 2.0

Social Media 20

Social Media Media Web 2.0 PR 20

Wondering Out Loud

MAY 10, 2010

If you are specifically interested in marketing and PR – where SM lives – the digital requirement is even more important. Five years ago I advised a college freshman, planning to major in PR, to start a blog and write about her passion, early American authors.

Social Media 40

Social Media Peer-to-peer Media PR 40

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Single Grain

JULY 22, 2022

Here’s a brief look at the difference between Web 1.0, and Web 3.0 : Web 1.0 1989-2005) is a read-only web where people can read information written on websites. 1999-2012) is a read-write web where people can read and write content on websites and applications. Check out this epic guide: What Is Web 3.0?

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Convince & Convert

JULY 20, 2012

At one point, Digg was the poster child for Social Media and Web 2.0 I think mostly by PR people and communications people who are trying to figure out how we come up with some general international standards for how we measure social media. DJ Waldow: No comment. Eric: So, you do bring up a good point. Alison: Yes.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Buzz Marketing for Technology

JUNE 27, 2008

Measure Traffic with the Google Web Site Trends Bookmarklet. Friendfeed will Change Journalism, PR and Marketing. Steve Rubel explores how new technologies are transforming marketing, media and public relations. Handy Resources. Journalism. Moblogging. Podcasting. Reader Mail. Screencasting. Shameless Promotion.

Paid Content 100

Paid Content Personalization RSS Work Management 100

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Director, Marketing, Communications & PR at EndPlay, Inc. She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. Ale Espinosa.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Director, Marketing, Communications & PR at EndPlay, Inc. She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. Ale Espinosa.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Tagging is an incredibly powerful tool for becoming a knowledge management ninja - especially in PR. Posted at 12:28 AM in Mobile , PR , RSS , Search , Tagging , Weblogs | Permalink. Measure Traffic with the Google Web Site Trends Bookmarklet. Friendfeed will Change Journalism, PR and Marketing. Embrace it. Revel in it.

Work Management 100

Work Management Marketing Management Google RSS 100

WebMarketCentral

SEPTEMBER 23, 2009

Just look at all the attendees at the launch, that great PR coverage, the acclaims from near and far. It may be part of the mix, but focus on leveraging PR and social media. Tags: General Marketing Web 2.0 The next day (or week) we go back to business as usual. Exhausted, but assured that we’ve done our jobs.

Web 2.0 20

Web 2.0 Product Public Relations Tagging 20

Convince & Convert

JULY 8, 2010

Robert Scoble argued that email faced deletion at the hands of Web 2.0 link] PRAMITA SEN 3 Reasons Email is the Coolest Vampire Today [link] #socialmedia #marketing #PR via @jkrohrs and @jaybaer [link] Jeffrey K. A few of my favorite reports of email’s death that were greatly exaggerated: July 2004. October 2007. March 2009.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. link] #socialmedia [link] Danny Brown It's like the old Web 2.0 link] Danny Brown It's like the old Web 2.0 Great analogy with Web 2.0. Great analogy with Web 2.0.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Webbiquity

JUNE 6, 2011

Arik is the principal at PR firm ACH Communications, a digital PR consultant, blogger, co-founder of HAPPO, and (along with #Nifty50 award recipient Missy Berggren ) co-founder of the Minnesota Blogger Conference – #mnblogconf. Andres’ insights and knowledge inspires not only his students, but everyone that follows him.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Marketing Insider Group

JUNE 4, 2010

In his purely interactive session, Frank received this question: Do you see social media creating a convergence of marketing, PR, and customer service? She even references Frank and @ComcastCares as an example of Customer Service folks doing some PR. Frank answered that he did not believe these areas would “converge”.

Social Media 100

Social Media Demand Generation Agencies Media PR 100

Buzz Marketing for Technology

JUNE 27, 2008

This does not even apply to only individuals, this is how corporate entities should also manage their presence on the Web, especially if they want to remain relevant and streamlined and not be seen as stuffy old fools talking down to the unwashed masses through corporate PR. Pingback by My Web 2.0 Excellent list, Chris.

Social Media 100

Social Media Tactics Personalization Brand Identity 100

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 20, 2010

link] /via @jorgebarba [link] ASDA’A B-M PR In social media:"Creating advocacy takes time. link] [Yes--SLOW] [link] Benoit Dudragne Faut du temps dans le web 2.0 … [link] [link] psanterre J'aime Malcom Gladwell : Are You Slow Enough to Succeed in Social Media? link] [link] Penman PR Excellent article.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159