Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Every major function in marketing and communications needs keyword intelligence to do their jobs: Market researchers need the right keywords to listen to the whole conversation and find the most influential voices in it. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Webbiquity

MARCH 30, 2012

do they have a blog, how prominently is it featured, social bookmarking links, social media account links, etc.). • Twitter metrics (followers, following, frequency of tweets, general level of interactivity). Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). . Facebook / LinkedIn / Google Plus metrics (i.e.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Hubspot

MAY 24, 2017

Unfortunately, about 70% of marketers still lack an integrated or consistent content strategy , based on research from Altimeter. Think about the power of sites like Wikipedia , whose moderators are crowdsourced users that help make the site better because they care about being part of an active community.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Customer Experience Matrix

JULY 16, 2009

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. microblogs (Twitter, Friendfeed , etc.), But that makes the acquisition still more intriguing. billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Biznology

AUGUST 26, 2014

I am amazed how many naysayers — haters — the ALS Ice Bucket Challenge has had, especially amongst the PR, marketing, social media, advertising and nonprofit world. The challenge has less to do with raising money — which it has done in space to the tune of $79.7 The tertiary effect was the money. The Humble Chain Letter.

Viral Marketing 80

Viral Marketing Wikipedia Youtube Social Media 80

Biznology

JULY 17, 2012

While people are writing post-after-post about Pinterest , So.cl, Google +, Facebook, Instamatic , and Twitter, reddit’s eating everyone’s lunch – at least when it comes to authentic bottoms-up self-organization. And this is part of the reason why I believe we in marketing and PR ignore it. What’s more, I said listening.

Transparency 80

Transparency Paid Search Agency PR Work Management 80

Webbiquity

JULY 28, 2010

This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program. For one, Evans cites the notoriously anti-business Wikipedia as “an example of why social media is useful to you as a marketer.&#

Social Media 100

Social Media Social Marketing Planning Media 100

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. If they are social media savvy, you can follow up via Twitter direct message. It’s in our DNA. Customer service?

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Twitter – Twitter is a great way for business owners to network at their own convenience.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

JANUARY 5, 2009

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Start Twittering. Consider writing a Wikipedia page about yourself. A few examples.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Webbiquity

MARCH 23, 2017

Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. Sample review: “(Use) Paper.li (for) Twitter curation; it enables people to publish an online ‘newspaper’ based on topics of interest to them or the community they seek to influence.” ” — PR Daily.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Convince & Convert

MAY 31, 2012

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” LinkedIn certainly has its place, but for us, the activity on Twitter dwarfs that that we see on LinkedIn. Jay’s Thought of the Week.

Work Management 113

Work Management Marketing Management Social Media Paid Search Agency 113

Biznology

DECEMBER 31, 2012

Photo credit: Wikipedia. Many people in my Twitter stream are calling SEO the bane of the web. The gist of the story is to build a wiki resource for related teams within IBM (PR, social business, and related web teams). Last month, I said that SEO is the top skill for digital marketers. Content Strategists.

SEO 80

SEO Wiki Consulting Search Marketing 80

Buzz Marketing for Technology

JUNE 27, 2008

Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Lesson #7 Learn to Twitter. Here they learn about social media tools like RSS, Delicious, podcasting, videocasting, blogs, wikis, and yes, even Twitter.

Social Media 100

Social Media Class Web 2.0 Media 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Paul Gillin

JUNE 24, 2010

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Market share research; awareness research; media citations; analyst research. Attitudinal research; growth rate; media citations; copycat competitors.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? Should Investor Relations Teams Use Twitter? - Sign onto Twitter/StockTwits and start tweeting, right? Will Traditional, Social Media Blend?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

JUNE 9, 2010

When parody becomes a corporate PR disaster - grow - Practical Marketing Solutions , May 26, 2010 When does online parody cross a line? The Edelman Trust research has been most interesting in the last few years due to the global economic climate, and the lost of trust in institutions from governments, to financial. Twitter (146).

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Moz

DECEMBER 5, 2018

All you need is the right tools for the research phase! We’re going to use Moz’s Link Intersect tool to do this research for Bottger Mansion. As a small local B&B, Bottger wouldn’t want to compare their backlink profile to that of Wikipedia or The New York Times, for example.

Lead Ranking 52

Lead Ranking Ad Building SEO Lead Scoring 52

Webbiquity

FEBRUARY 21, 2017

Grab content (articles, videos, whatever) from your web browser, email, or a wide range of apps including Twitter, Flipboard and Pulse, and save it in Pocket. Sample review: “I have connected my Twitter, Facebook and LinkedIn feeds to Flipboard, enabling me to scan each post in the feed as if they were articles in an electronic magazine.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Directive Agency

MAY 9, 2017

Unfortunately, as you are doing your research there isn’t one simple resource that can supply you with new ideas and tactics to execute. Keyword research. Social: Twitter, LinkedIn, FB. Social: LinkedIn, FB, Twitter. Keyword Research. Run Weekly Performance Meetings and Manage Quotas. Evangelize Brand.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Hubspot

DECEMBER 8, 2016

Perhaps you get absorbed in updates on social media, or maybe you click through Wikipedia trying to determine what exactly Gina Rodriguez’s first TV role was (it was on Law & Order ). This is particularly useful for social media marketers, given that Twitter has a 140-character limit. 6) List Builder for Twitter. 5) RiteTag.

Product 36

Product SEO Enterprise Management Work Management 36

Biznology

AUGUST 8, 2012

Photo credit: Wikipedia. NO TWITTER!! Jeremiah Owyang of Altimeter Group last year conducted research on the composition of social media teams. It’s not much different from what Mr. Owyang outlined in his research. Length of marketing or PR experience: 10-15 years or more. That’s right. That’s right.

Social Media 80

Social Media Media Work Management Wikipedia 80

Webbiquity

DECEMBER 6, 2016

Alredy, “nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. ” — B2B PR Sense Blog. Showcase reviews: B2B PR Sense Blog, BuzzBlogger, Entrepreneur, Express Writers, HubSpot (Content), Inc., Great for posting on sites like Twitter, Pinterest, Facebook, and Google Plus.”

Marketing Automation Services 70

Marketing Automation Services Tools Sample Best Practices 70