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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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Transactional SMS: The secret to improved customer engagement

Vision6

Then, look no further than transactional SMS. Transactional SMS helps businesses provide vital and time-sensitive information to their customers. In this article we will explore what transactional SMS is, how it works, its benefits, real-life use cases and how businesses can leverage transactional sms to improve customer engagement.

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Practical Tips to Develop a Relevant SMS Marketing Campaign in 2019

DivvyHQ

Among all the marketing trends batted around in 2019, SMS marketing is one of those go-to channels that can truly help you grow your business. Considering that 91% of Americans have their mobile devices almost glued to their hands, it becomes obvious that the response time to a text message is extremely fast. ” Source: [link].

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How to Collect Phone Numbers on Your Website Using Popups

Optinmonster

Do you want to increase your revenue and web traffic with SMS marketing? With popups, you’ll be able to consistently: Drive SMS subscribers to your site for promotions and product launches. Share exclusive SMS offers and coupons to build customer loyalty. What is SMS marketing? Enter popups. That’s called spam.

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20 Questions: Email Marketing

SendX

It’s permission-based, customizable, measurable, and has the most significant reach - so yes, it’s still effective. Social media has grown at an exponential rate over the last ten years. Segmenting your email lists will help them reach the right audiences, offer the right promotions, and get better open and click rates.

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Conversational Content: How to Market Through Text Messaging and Chatbots

Content Marketing Institute

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. Contingent permission. Chatbots are initiated by the audience, thus permission is automatic. unsubscribe rates in the previously mentioned research.).

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The Lost Art of Effective Texting

Valasys

This makes SMS marketing one of the most effective forms of communicating with customers. In order to follow current and potential buyers wherever they are in their customer journey, marketers need to embrace the role of mobiles in B2B marketing with the help of vigorous SMS marketing campaigns. Combining SMS with Email Marketing.

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