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7 Tips for Effective Industrial Email Marketing

Tiecas

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? Think again! While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies.

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Best Practices for Balancing Multiple Lead Generation Channels

PureB2B

CRM and Marketing Software. In truth, any successful lead generation strategy uses a CRM and/or a marketing nurture software. Okay, so now that you’ve ideally built up your marketing database with solid, opted in contacts, you’re going to want to focus on the segmenting your campaigns. All of that seems pretty normal, right?

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Best Practices for Balancing Multiple Lead Generation Channels

PureB2B

CRM and Marketing Software. In truth, any successful lead generation strategy uses a CRM and/or a marketing nurture software. Okay, so now that you’ve ideally built up your marketing database with solid, opted in contacts, you’re going to want to focus on the segmenting your campaigns. All of that seems pretty normal, right?

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Content Selling: How Sales Can Better Leverage Marketing Content

The Point

DC) Today’s buyers are more educated on markets, products, and competitors than ever. Sales teams can be overwhelmed by the sheer volume of case studies, white papers, and other collateral. Salespeople can’t find the precise content that they need, when they need it, so they’ll opt simply not to offer content at all.

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What Is a Sales Lead? The Complete Guide

Salesforce Marketing Cloud

A sales lead is a person, department, or company that may be a good fit for your product or service and has the authority to make that purchase. A sales lead is a person, department, or company that may be a good fit for your product or service and has the authority to make that purchase. Learn more What is a sales lead?

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6 Inbound Marketing Case Studies to Inspire Your Own Strategy

Single Grain

In this post, we’ll go through six of our inbound marketing case studies to showcase the utility and effectiveness of inbound marketing tactics and strategy — and hopefully inspire your own strategy. But constantly trying to access your target audience can be a tedious endeavor, and it may not always pan out the way you need it to.

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Martech in product prototyping: Three critical factors

ClickZ

New products are introduced in the market almost every day, but not much is heard of the majority after the initial buzz surrounding their launch. It’s too early to classify a product as “good” when no one is buying it yet. Marketing should be a part of the product prototyping and development stage and not an afterthought.