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How to Optimize the Cost of B2B Marketing

Valasys

According to Daniel David, Manager, Digital Corporate Communications at Fuji Xerox: “It is about stepping out of the traditional B2B mindset and seeing your customers as people who live within the digital space as ‘customers’ as well. B2B buying has always been a tricky proposition. The conventional sales funnel has also changed for good.

Cost 40
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How to set-up a Strong Email Preference Centre in the Post-GDPR Era

Valasys

The email preference centers usually fall under the following four categories: Opt-in : This one comes into play when someone is asked to join your email database. Opt-out : This one is designed specifically to offer alternatives to unsubscribing, such as decreased frequency, snoozing subscriptions, etc. .

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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

These tools are strengthening the convergence of collaborative social endeavors (both local & on-the-go technologies); empowering customers to share their views & are simultaneously also enabling marketers to gain the maximum out of their endeavors. SoLoMo is an extension of hyperlocal search marketing. Social Marketing: .

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How Content Strategies optimize the number of followers on LinkedIn

Valasys

Likewise, based on demographics, firmographics, technographics, psychography, “fit-data” as well as the past browsing histories & the research methodologies employed by the prospects, the buyer-persona is also divided & subdivided into several clusters. Optimizing the total Number of Followers on LinkedIn.

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions.

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

“Lack of a clear strategy is the biggest mistake. Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. The platform is growing exponentially. The self-service solutions provided by LinkedIn allow one to launch targeted campaigns quickly.

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What Is Market Segmentation? Why the Divide and Conquer Approach Works in Marketing

ClearVoice

Whether you’re selling stocks or gym socks, finding a way to clearly market your product to your finely tuned demographic means not only won’t they tune out your approach, but they might actually keep an eye out for it. “We’re living in a world where third-party data is on its way out,” said Pratt.