vendor 
Martech
SEPTEMBER 29, 2021
With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. ” What if I still care about open rate data?
Zoominfo
DECEMBER 5, 2017
33% of email recipients open emails based on the subject line alone ( source ). Subject lines with more than 3 words experience a drop in open rate by over 60% ( source ). Personalized emails including the recipient’s first name in the subject line can boost open rates by 29.3% ( source ). emails, 35.9 emails, 35.9
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markempa
MAY 19, 2014
Tweet At MarketingSherpa Email Summit 2014, we added a new feature, the Media Center, where MarketingSherpa Reporter Allison Banko was able get behind-the-scenes interviews with presenters, attendees and event vendors. Christine said, “I’m so passionate [about B2B marketing]. on a Sunday morning. You might also like.
SnapApp
AUGUST 23, 2016
Change is hard. If you want to make a change, such as purchasing a new marketing technology, you essentially have two options. Go rogue, or achieve consensus. That means you’ll need to manage both up and laterally to push through the initiatives you’re excited about. Making a business case is an essential part of growing as a marketing leader.
Litmus
JUNE 17, 2021
People are changing—and your subject lines have to adapt to rise above the busy inbox and win those coveted email opens. But not just any email opens. What will get your email opened, clicked on, and converting? Use it to get your subscribers’ attention and your emails opened! And what does work may not always.
SmartBug Media
MARCH 2, 2021
coworkers, managers, and peers). You might lose a few people in your database—but if those contacts aren’t engaged, they’re skewing your open rates. The real question is, how do you hit those goals? Let’s work backward to find the solution. In order to convert customers, you must first have sales qualified leads. Newsletters.
SpotMe Blog
SEPTEMBER 22, 2022
HCP engagement is a top priority for all pharma enterprises due to a drastic change in HCP needs and expectations. How do we know? 50% of our event platform customers are from the life science industry. We have 10+ years’ experience in the medical education event field. We’ve been a Veeva silver technology partner for 2+ years.
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