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Marketing Automation for Education

ClickDimensions

Automation has the power to guide a customer throughout their journey using tools such as email marketing , lead scoring and more until they are ready to be handed over to a Sales representative. But how exactly does Marketing Automation help the education sector, given that customer journeys can vary greatly from traditional buying centric ones?

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From Leads to Sales: How Drip Marketing Email Campaigns Work

Salesforce Marketing Cloud

Automation: Your series of emails are designed to be sent at predetermined intervals or triggered by user actions. Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Table of contents What is drip marketing?

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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

Newsletters: While more involved, newsletters offer a lucrative opportunity for ongoing communication with subscribers. In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. What is B2B Email Marketing Automation?

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Litmus Live 2022: Highlights and Insights from Day 2

Litmus

Let’s take a look back at day two—and all the action-packed education and inspiration we walked away with. Karelle Gordon (Marketing Director, Education, Fortune Media ) shares that when using personalization , marketers have seen up to an eight times higher return on investment (ROI). . Check them out here. Check your social capital.

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B2B Marketing Automation: 5 High-Impact Tactics to Drive More Sales

SendinBlue

Marketing automation for B2B shares the same principle as B2C marketing automation : triggering an automated message or series of messages in response to email subscriber activity. B2B, on the other hand, is less about personalization and more about education. Well, you’ve come to the right place. Lead nurturing.

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How Can Email Marketing Fuel Your Overall Inbound Strategy?

SmartBug Media

Tracking customer behaviors and developing triggers that automatically send emails or SMS messages in order to reengage the customer. The right email marketing partner can sync closely with your customer relationship management (CRM) and relevant data platforms. Newsletters. Creating base templates for your emails.

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The 14 Best Marketing Automation Tools

Webbiquity

Which means that it takes inbound from many angles – it’s not just your social that brings in people, there are landing pages with helpful information, blog posts, newsletters, etc. This tool enables you to create and send e-mail newsletter and service e-mails (such as transaction e-mails and event or date triggered e-mails).