Litmus

MAY 24, 2022

Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. Newsletters. Privacy-proofing. Some ways to privacy-proof include increasing collection of zero-party data and getting your first-party data in order. Newsletters. Rethinking analytics. AI for personalization.

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Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

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Litmus

OCTOBER 28, 2022

Look at your open rate at the destination level. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Open rates were never super accurate to begin with, if we’re being honest. The key to making sense of open rates?

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Scoop.it

JANUARY 24, 2023

Switch to click-through rate from the open rate With the launch of Apple’s MPP, your customers using iOS 15 will be able to hide their IP address. Also, Apple will automatically download the tracking pixels even if the user has not opened the email. It is a great idea to use software like Scoop.it

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Porch Group Media

OCTOBER 25, 2021

Let’s dive into what these privacy updates mean for your email marketing and how you should respond. Apple IOS 15 Privacy Updates. In this latest update by Apple, consumers are gaining more control over the data they share through Mail Privacy Protection, Hide My Email and Private Relay. 1) Redefine Your Metrics.

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Martech

OCTOBER 30, 2023

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. If you are sending too frequently, you may see a drop in your open rates.

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Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. Newsletters were — and still remain — a reliable way to nurture a relationship with audiences and drive engagement.

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Litmus

OCTOBER 14, 2021

A great open rate just shows how flashy your subject line is. And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. For example, why is your newsletter your best performing email? Then, there’s all the privacy changes going on right now.

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Vision6

AUGUST 23, 2021

For example, a subscriber signing up to a newsletter may trigger an automated lead-nurture campaign with value-add content to build trust. With an average open rate of around 94% in Australia, SMS puts your messaging right where your audience is looking. Want to take your campaigns to the next level?

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BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. Flag Emails with High Open Rate, No Clicks.

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Navigate the Channel

JANUARY 3, 2024

Track key metrics, including open rates, click-through rates, conversion rates and unsubscribe rates. Connect email campaigns to specific goals, such as product purchases or sign-ups, and track conversion rates and the ROI of each campaign. Use analytics tools to gain insights, such as these from MailJet.

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Litmus

JULY 28, 2021

Especially since as much as 24% of respondents look at the preview text first when deciding to open an email. Autoplicity saw almost an 8% increase in their open rates when they started using preview text. And WeddingWire saw a 30% increase in click-through rates by testing theirs. Don’t believe us?

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Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. There are absolutely better barometers, and even absent Apple making this change, I would still say open rates should not be your rudder,” Hopkinson says.

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Litmus

MARCH 29, 2022

When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy. We had advance warning that MPP would impact open rates, but we didn’t know when or to what extent until it happened. Consider the impact of overall engagement.

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Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Track engagement with metrics other than open rates.

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Litmus

JUNE 17, 2021

Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Data by Yes Lifecycle Marketing has shown that personalizing subject lines can increase open rates by 50% !

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Litmus

DECEMBER 15, 2023

You might send transactional and promotional emails , a recurring newsletter, sales campaigns, welcome sequences , onboarding flows, and more. For example, you only want to send an upsell message to current customers and welcome emails to new newsletter subscribers. Email types. What types of emails do you send? List-building strategy.

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Martech

AUGUST 15, 2022

The open rate. It has never been a reliable success metric, but it has become even less so since 2021, thanks to Apple’s Mail Privacy Protection feature. If your audit shows you rely on opens to report success to your bosses, you need to change it. Read next: Study finds iOS 15 is inflating email open rates.

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Martech

MAY 31, 2022

You might also rely too much on open rates to measure engagement. That’s a failure, too, because opens have always been an unreliable measure, and Apple’s Mail Privacy Protection further muddies the waters. Get the daily newsletter digital marketers rely on. Processing.Please wait. Next steps.

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Martech

MARCH 30, 2022

Get the daily newsletter digital marketers rely on. The open rate, for example, has been a popular success metric ever since we learned how to use it back in the early days of HTML email. But even if opens were accurate every time, the open rate is still not necessarily the right metric. See terms.

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Litmus

APRIL 4, 2024

Go beyond open rates as your engagement metric Engagement is a key aspect of making it to the inbox. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. “A On top of that, Nicholas says many people don’t realize that open rates can be inflated by bots.

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