Single Grain

AUGUST 18, 2020

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. An average SaaS business spends 92% of their first-year revenue on customer acquisition. Let’s get started! Book My Free SaaS Marketing Consultation .

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116

Martech Advisor

APRIL 14, 2020

Landing pages are a crucial component of the digital marketing strategy to improve User experience and, therefore, conversions. Marketers work with conversion rate optimization (CRO) experts, copywriters, and designers to design high-performing landing pages. Learn More: Top 10 Landing Page Creation Tools for 2020. Create a clutter-free design.

Landing Pages 135

Landing Pages Design Examples Work Management 135

accelerate agency

FEBRUARY 12, 2023

Software as a Service (SaaS) is a rapidly evolving industry that has truly taken the world by storm. This step-by-step guide will walk you through the process of creating a tailored SEO strategy for your SaaS business – the very thing that will set you apart from the rest of the competition. How do you do this?

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Hubspot

MAY 3, 2018

Check out HubSpot Academy's free content marketing training resource page. This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post. You have to find words, string them together into sentences.

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

APRIL 30, 2018

Check out HubSpot Academy's free content marketing training resource page. This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post. Don't have buyer personas in place for your business?

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Marketing Insider Group

DECEMBER 8, 2020

Driven by a host of emerging technologies and an influx of new insights, b2b buyer behavior continues to evolve at breakneck speeds. The study further revealed that 47% of B2B buyers rely on content for research and making purchasing decisions. The Top B2B Lead Generation Strategies. But don’t create content for content’s sake.

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

Single Grain

NOVEMBER 16, 2023

Software as a service products often involve complex technologies and solutions. These resources assist users in comprehending the software’s value, mastering effective usage, and understanding how it caters to their particular requirements. Lead Generation : Content marketing serves as a powerful tool for lead generation.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

SEPTEMBER 1, 2016

Here’s a quick rundown of some of the most common assets and tactics: Assets. Ebooks and whitepapers. Discover 41 resources for learning how to leverage social media marketing here. ). People spend twice as much time online as they used to 12 years ago. Your website. Blog posts. Infographics. Interactive tools.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

SendX

JANUARY 22, 2019

Your emails will get shot down your if your email behaviour is similar to spammers The goal of this guide is to teach the rules of this war to You (a non-Spammy innocent civilian) so that you can stay off those dangerous territories. A lot of factors (70+) contribute to the above and here, with this guide, we deconstruct each one of them.

CAN-SPAM 269

CAN-SPAM Domain Deliverability Phishing 269

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

ClearVoice

MARCH 3, 2020

Content creation is the intentional, strategic process of crafting text and visuals that align with the core interests of your audience and brand to reach documented business goals. Generating content requires mindful planning and diligence. There’s never enough when it comes to content production and distribution. Think of this.

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

ClearVoice

APRIL 9, 2020

Does the content type you’ve chosen speak to your buyer personas? Is the content mapped to a specific buyer stage ? It’s on the mind of every marketer, but when it comes down to it, what should we actually be creating? What kinds of content types should you create? Does the content type align with your campaign goals?

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Directive Agency

MAY 9, 2017

There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Unfortunately, as you are doing your research there isn’t one simple resource that can supply you with new ideas and tactics to execute.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Optinmonster

AUGUST 27, 2023

Read this guide. More than 75% of those online people use mobile devices and social media, which has implications for your marketing. Are you using content marketing effectively to reach your customers and grow your business? These days, content is one of the best ways to raise brand awareness among a targeted audience.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

ClearVoice

JUNE 20, 2022

What do content marketing and inbound marketing have in common? Does the content type speak to your buyer personas? Is the content mapped to a specific buyer stage ? Both rely on great content to work. Content is an umbrella term encompassing the various ways people share written, audio, and visual communications. Does yours?

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

SnapApp

DECEMBER 14, 2016

Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. Marketing automation.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hubspot

MARCH 10, 2016

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. Download our free guide here to learn about the fundamentals of inbound marketing. 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST. Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Best Software List for enterprise business Best Software List for mid-sized business. Overall Best Software Product Winners. LEARN MORE. Webexpenses.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR ENTERPRISE. Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. Best Software List for mid-sized buSINESS Best Software List for small business. Best Software for Enterprise Business. or higher.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS. Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. Best Software List for enterprise BUSINESS Best Software List for SMALL BUSINESS. Best Software for Mid-Sized Business. or higher.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52