Content Standard

APRIL 16, 2024

With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel. In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Customer Experience Matrix

SEPTEMBER 16, 2010

Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. Death, taxes and RFPs. In my on-going humble efforts to serve the industry, I’ve posted nearly 200 detailed questions that could serve as the backbone for many RFPs. If it's used widely, buyers and vendors both benefit.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Biznology

FEBRUARY 13, 2018

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting. Influencer marketing is no longer an optional part of a social media campaign.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Square 2 Marketing

OCTOBER 20, 2020

You Think An RFP Is Going To Make It Easier, But It’s The Wrong Way To Find An Agency Partner. We rarely respond to request for proposals (RFPs) from prospective clients. But lately I’ve been thinking a lot about the process, and if you think running an RFP is going to help you find the agency of your dreams, think again.

Demand Generation Agencies 96

Demand Generation Agencies Advertising Agencies Paid Search Agency RFP 96

Hubspot

JUNE 22, 2018

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. Your company can’t do everything internally, and when your business needs to purchase a product or service from elsewhere, you might need to shop around.

Sample 99

Sample RFP Work Management Template 99

Hubspot

AUGUST 31, 2018

Have you been tasked with the job of creating a request for proposal, or an RFP? We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your very first one today. RFP vs. RFQ. As opposed to an RFP, an RFQ is a request for quote or quotation. The RFP Process Explained.

Work Management 96

Work Management RFP Marketing Management Marketing Proposals 96

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media 102

Social Media Template Work Management Marketing Management 102

Hubspot

AUGUST 21, 2023

There's a whole world of untapped potential around you — prospects you know would benefit from your product or service. That's where business proposals come in. A solid proposal can outline your value proposition and persuade a company or organization to do business with you. Know exactly what you need?

Template 69

Template CMS Development Examples Marketing Proposals 69

Hubspot

APRIL 13, 2021

For example, if a business needed a new server solution, they'd send out an RFI, and companies that offered servers would respond to share more information about their products and services to educate the procurement team. RFI vs RFP. Both RFIs and RFPs are tools used when procuring new tools, services or vendors.

RFI 84

RFI RFP Marketing Proposals Vendors 84

Martech

DECEMBER 28, 2023

.” I’ve been hearing it a lot lately and so have many marketers I’ve spoken to. A common refrain from thought leaders is that marketers need to get up to speed on AI as quickly as possible and that it’s not going to be a differentiator for your marketing department, but instead, table stakes.

Marketing AI 95

Marketing AI Allocation CMO RFP 95

Vidyard

JULY 29, 2014

Walk into any business and shout “Who wants to help me with this request for proposal?” The solutions exist so you need to make sure your MAP can integrate with a video marketing platform. How to get started First off, find yourself a good RFP template, and tailor it to your company’s needs.

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

Martech

JUNE 21, 2023

As founder and CEO of marketing technology management platform CabinetM, as a writer and keynote speaker, and as a tireless evangelist for the well-constructed marketing stack, Anita Brearton is one of the most familiar faces in the martech space. Q: Before founding CabinetM in 2014, you had a career as a marketer. A: It did.

Marketing AI 94

Marketing AI RFP Work Management Thought Leadership 94

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Work Management 111

Work Management B2B Marketing Marketing Management Paid Search Agency 111

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts?

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Martech

SEPTEMBER 30, 2021

Marketing ops should actively participate in the procurement process when acquiring technology for marketing, but it’s not ideal when they run the show. Procurement will allow marketing to make the final decision. First off, are marketing ops professionals formally assigned and measured by performing procurement duties?

Work Management 92

Work Management Marketing Management RFI RFP 92

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal. Additionally, they'll appreciate the value you've provided them.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Hubspot

NOVEMBER 5, 2019

Expedited procurement process — When sellers put in bids during a reverse auction, they’re putting the best features of their product or offering in front of the buyer for their consideration. This means goods are typically delivered on time and production deadlines are met. Procurement auction. Sourcing event. Manufacturing.

RFP 52

RFP Paid Search Agency Marketing Proposals Pricing 52

Golden Spiral

SEPTEMBER 15, 2021

Selecting an agency is a difficult decision for a HealthTech company — and the Chief Marketing Officer — to make. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. Successful product launch? Factor marketing collaterals into your budget.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

SmartBug Media

APRIL 5, 2021

Prospects in this stage might be found scrolling through your products and services pages. If you know a prospect visited a specific product page, nurture them with an email that offers 10 percent off that product. Is content marketing a part of your manufacturing marketing strategy? solution aware).

Lead Nurturing 64

Lead Nurturing Top of Funnel Marketing Strategy Marketing & Strategy 64

Circle Studio

DECEMBER 19, 2017

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2018. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2018, why not do the same for your firm’s marketing efforts?

Planning 68

Planning Marketing Proposals Advertising Agencies Paid Search Agency 68

Sprout Social

MAY 11, 2022

So, you’ve been tasked with creating a social media RFP. Keep reading for a breakdown on what makes a great RFP. You’ll be sifting through proposals in no time. What is a social media RFP? A social media request for proposal (RFP) is a formal questionnaire used to gather proposals for service or software needs.

RFP 97

RFP Work Management Marketing Management Social Media 97

nDash

APRIL 13, 2021

The Content Marketing Institute (CMI) was founded by Joe Pulizzi way back in 2007. That was long before “content marketing” became part of every marketer’s lexicon. In fact, CMI’s research indicates that the big buckets of investments for marketers in 2021 will be website enhancements (67%) and content creation (66%).

Marketing AI 52

Marketing AI Advertising Agencies Paid Search Agency Work Management 52

Pam Didner

NOVEMBER 5, 2020

In the B2B world, marketing creates tons of content. And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. But supporting sales by providing content as a marketing person can be tricky.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

TrustRadius Marketing

JANUARY 15, 2020

Whether you want an email marketing tool, or a fully-fledged marketing automation system, the TrustRadius community’s insights will help you find the right email service provider (ESP) for you. Their marketing department was evaluating ESPs for their own use, as well as for use by other divisions of the parent company.

RFI 52

RFI Marketing Automation Services Template Work Management 52

markempa

APRIL 8, 2013

If you have space available to put a marketing message on an envelope, do it,” Pikulik said. Pikulik cited the client who got 50 leads for the $100,000-plus solution: They offered prospects a template for an RFP – essentially, they gave their prospects everything they needed to know to evaluate their solution.

Direct Marketing 120

Direct Marketing Top of Funnel RFP Paid Search Agency 120

Hubspot

SEPTEMBER 4, 2019

How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience? Account-based marketing tools. Webinar production. RFP response management. Across our entire user base, including those working with our free products, 700,000 apps have been installed.

Marketing Automation Services 74

Marketing Automation Services Work Management Marketing Management Advertising Agencies 74

SmartBug Media

AUGUST 12, 2020

Manufacturers need their websites, content, and product offerings to be found online through internet searches. Knowing your audience and following their behavior patterns on your website will help you deliver content that speaks directly to their pain points and why they may need your products.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

Content Marketing Institute

AUGUST 16, 2018

86% of marketers say they don’t have the right tech or aren’t using it to its potential. Why do we as content marketers struggle to get the right technology in place? In fact, the Content Marketing Institute recognized that and is evolving the Intelligent Content Conference into the ContentTECH Summit next year. This isn’t easy.

Enterprise Management 59

Enterprise Management Work Management Marketing Management RFP 59

Bluetext

MAY 8, 2023

Within the previous blogs in our marketing acronym series, we took a look at the top acronyms used in the sales and advertising realm , as well as the website design and development side of marketing. While we’re sure you know what PTO is, you may not know what TOFU means, and no, we’re not talking about the soy product.

Top of Funnel 26

Top of Funnel Enterprise Management Work Management WOM 26

Circle Studio

SEPTEMBER 5, 2017

Through the development of proposals, interview materials, SOQs and tradeshow support, the marketing department spends a lot of its time responding to the requests of firm leaders and business development (BD) staff. Here are 4 common BD mistakes and how marketing can help remedy them. that speak to the prospect’s interests.

Work Management 68

Work Management Marketing Management Account Based Marketing Marketing Automation Services 68

Golden Spiral

NOVEMBER 15, 2018

Selecting an agency is difficult decision for a B2B tech company — and the Chief Marketing Officer — to make. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. Successful product launch? Factor marketing collaterals into your budget.

Paid Search Agency 54

Paid Search Agency Advertising Agencies Work Management Marketing Management 54

ClearVoice

JANUARY 31, 2019

Given creative, marketing or campaign briefs exist in all areas of business — advertising, media, PR, design, architecture — understanding the art of how to produce a good one is important. Doing this may seem like a no-brainer, but you’d be surprised how many marketers put ambiguous filler here that creates more questions than answers.

Creativity 64

Creativity RFP Work Management Paid Search Agency 64

Hinge Marketing

MAY 20, 2019

Content marketing is changing the way professional services are bought and sold. Content marketing is the strategy that turns that content into profits. Traditional Marketing 101. An RFP is sent out to a broad swath of prospective service providers. Content Marketing—A Better Way. Responses flood in.

Planning 92

Planning Marketing Plans Service Content Marketing 92

Customer Experience Matrix

JANUARY 26, 2007

The traditional process for selecting software involves gathering requirements, embedding these in a Request for Proposal, sending the RFP to qualified vendors, and making a decision based on the replies. Tooker makes this case in his usual colorful fashion in his book The Business of Database Marketing. My friend Richard N.

RFP 120

RFP Vendors Marketing Proposals Sales Qualified Leads 120

Golden Spiral

NOVEMBER 15, 2018

Selecting an agency is difficult decision for a B2B tech company — and the Chief Marketing Officer — to make. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. Successful product launch? Factor marketing collaterals into your budget.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Work Management Marketing Management 48

Adobe Experience Cloud Blog

OCTOBER 21, 2016

Author: Peter Bell The swift digitization of the manufacturing sector continues—it’s no longer just focused on technologies that improve production and system efficiencies. The Sales and Marketing Blind Spot. As much as two-thirds of B2B deals are lost before a formal request for proposal (RFP) process even begins.

Buying Cycle 48

Buying Cycle Buy B2B Thought Leadership Account Based Marketing 48

ANNUITAS

FEBRUARY 9, 2012

We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee. Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. As a leader in this space, please define once and for all – what is content marketing?

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100