accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

BenchmarkONE

SEPTEMBER 1, 2020

There’s never a bad time to put together a marketing plan , especially if you don’t already have one. A thorough marketing plan is like a helpful guide for your team, and it comes in handy in more ways than one. Quick access to a blueprint for your specific marketing and sales goals. Start With Market Research.

Small Business Marketing 87

Small Business Marketing Planning Marketing Budget Creation Marketing Plans 87

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Have a Formal Marketing Plan.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

ClickDimensions

NOVEMBER 30, 2018

And you still need to plan for next year too. While it can be tempting to skip creating a formal annual marketing plan, especially during such a busy time of year, don’t succumb to that temptation. A documented annual marketing plan sets the foundation for the coming year. Spell out your strategy.

Planning 58

Planning Marketing Plans SWOT Allocation 58

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 73

Planning Demand Generation Marketing Plans Research 73

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 87

Analysis Marketing AI Examples SWOT 87

Hubspot

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? However, one of the often overlooked ways to strengthen your gross sales is a purposeful, well-researched, and expertly executed market development strategy. What is market development? How to Create a Market Development Strategy.

Planning 101

Planning Template Marketing Strategy Marketing & Strategy 101

Exo B2B

SEPTEMBER 19, 2023

For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. In the world of B2B marketing, every decision must be carefully calculated. Building a robust strategic marketing plan is crucial to guiding these decisions. Example of SWOT: (Note.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 49

Planning Demand Generation Marketing Plans Research 49

TaylorMadeIn KEW

JANUARY 14, 2018

In my most recent posts, I’ve explored why and how we can think and do differently in B2B marketing. Yet, have we ever considered why we became B2B marketers in the first place? Some of us may have ended up here by chance or through good luck, but the majority of us made a conscious decision to go into B2B marketing.

B2B Marketing 67

B2B Marketing Planning SWOT B2B 67

B2B Marketing Traction

OCTOBER 18, 2010

I recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” ” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

I recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” ” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

Lead Forensics

JANUARY 26, 2024

Staying ahead of the curve by employing growth hacking strategies is one way to do this and it’s an idea that’s taken off. The term growth hacking was first coined by Sean Illies, Chief Exec of GrowthHackers.com and the marketer behind several successful tech giants, including Dropbox, Lookout, and LogMeIn.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Valasys

MARCH 9, 2023

There are several key strategies when branding for startups. As such, for the correct branding for startups , you must use all the necessary means to place your business in the market successfully. The first step to take is determining whom you want to market to. This is known as SWOT analysis.

Startups 52

Startups Effectiveness Ad Building Brand Identity 52

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Have a Formal Marketing Plan.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Hinge Marketing

JUNE 5, 2017

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

Work Management 99

Work Management Marketing Budget Planning Marketing Management 99

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Single Grain

DECEMBER 3, 2020

Promotional planning is becoming more and more necessary for big as well as small businesses around the world. A promotional plan highlights key elements of a company’s strategy and creates a roadmap of future tasks in a way that’s more likely to achieve business goals. Book My Free Marketing Consultation. Advertising.

Template 136

Template Promotion Planning SWOT 136

Single Grain

JULY 6, 2023

You can elevate your business to new heights with a stellar promotional plan. From identifying your target market to choosing a catchy promotion name, from selecting an effective promotion type to deciding on key messages and promotional products, we’ll journey through the creation of a powerful promotional plan.

Promotion 52

Promotion Planning Examples SWOT 52

Hubspot

NOVEMBER 17, 2010

In a new report from Econsultancy , when small and medium sized business were asked how they decide on new marketing tactics, they gave analyzing competitor efforts as the number one determinant. They don’t have the time to plan 2 to 3 years ahead. Determine their marketing effectiveness. And, easily understood.

SWOT 28

SWOT Planning Webinar Metrics Trade Show 28

Stevens & Tate

FEBRUARY 17, 2022

There are hundreds of tactics you can use to advertise your business, whether you’re using inbound or outbound marketing. As a result, it can take a long time and a lot of effort to create and execute a successful marketing strategy — especially if you want long-term results. What is Integrated Marketing?

Advertising Agencies 116

Advertising Agencies Paid Search Agency Ad Agencies Work Management 116

Hinge Marketing

NOVEMBER 22, 2013

This week’s webinar tackled the topic of marketing planning. For a firm with a limited budget and no marketing personnel that has no current plans for any online lead generation campaigns, what are some bare minimum things that should be done to an outdated website? Here are some of the questions we received.

Planning 48

Planning Marketing Plans Webinar Metrics SWOT 48

Marketing Graham

DECEMBER 30, 2020

I’m occasionally asked “What is B2B Marketing?” But now I’ve set myself the task of putting it in writing I realise that modern B2B marketing is complex, and now inherits some features from its B2C cousin. Traditionally I’ve described B2B as marketing to an organisation, and B2C as marketing to consumers.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

Single Grain

JUNE 3, 2021

This is a complete guide to finding and hiring a Director of Marketing for your business. In this article, you’ll learn everything you need to know about: The role of Director of Marketing. Typical duties of a Marketing Director. Plus plenty of tips from the other side: how to land a job as a Marketing Director.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Single Grain

FEBRUARY 22, 2024

But it’s not just about being present on these platforms, it’s about optimizing your ecommerce marketing strategy to get the edge over the competition. If you want to build an ecommerce empire, your ecommerce marketing strategy is going to be the cornerstone of that growth.

eCommerce 52

eCommerce Paid Content Tactics Tips 52

Hubspot

SEPTEMBER 7, 2016

While there are countless variations of the traditional competitive analysis, it typically lacks a clear assessment from a digital inbound marketing perspective. Consider this: 97% of consumers now use online media when researching products and services in their local market 1. Why is this so important?

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 28

Hinge Marketing

SEPTEMBER 11, 2017

Strategic marketing sounds like it would be a good idea for a professional services firm. That’s where strategic marketing comes in. Strategic Marketing Defined. Strategic Marketing is the use of marketing disciplines to achieve organizational goals by developing and maintaining a sustainable competitive advantage.

Work Management 96

Work Management Marketing Management Marketing Budget Marketing Automation Services 96