nDash
NOVEMBER 19, 2020
Are you running point on your university’s marketing strategy? As a lifelong educator, I have found that my best professional learning comes from blogging and writing. Instructional strategies. Storytelling is what I do best. Or perhaps you’ve developed a new online learning platform for grade school students.
The Point
AUGUST 16, 2016
During the Olympics, many global brands run extensive campaigns, sometimes putting a large percentage of their yearly marketing budget towards these efforts. Visitors to the microsite can click through to learn more about successful campaigns, engage with social media, and sign up to receive a “Brand Olympics” newsletter.
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KoMarketing Associates
MAY 1, 2013
Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S.
Content4Demand
MAY 21, 2020
Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.
Hinge Marketing
AUGUST 16, 2017
However many firms still haven’t adapted to the new ways buyers find and select their professional services providers. Even firms that have embraced marketing technology and content marketing can struggle to deliver a cohesive, well-coordinated marketing program. Buyers will rely more than ever on online tools.
Convince & Convert
JANUARY 22, 2015
Inspired by the success of crowdfunding, Newcastle has introduced Band of Brands, a new campaign asking for brands to pool their marketing budgets together in the name of Super Bowl advertising glory. ” If all goes as planned, Newcastle could cram as many as 20 to 30 brands into a Super Bowl commercial.
Content Marketing Institute
FEBRUARY 5, 2019
In fact, with the technique’s influence growing over the years, we may have reached the point where branded content is the best vehicle marketers have for bridging the gap between initial awareness and ongoing affinity. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama.
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