INDUSTRY INSIGHTS YOUR PEERS ARE READING
Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) ” — Marketing Insider Group. Marketing Insider Group. MORE
You begin to look at the options for marketing software, and. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. With marketing automation, you get that email data plus much more. MORE
Marketing automation with Squarespace is easy to do when you connect two systems together, specifically – your website and marketing automation platform. Marketers can also use this information for analytics, to gage how effective their Squarespace website is. MORE
There are many ways to drive business goals using email marketing. But triggered emails are a particularly powerful tool to influence your audiences to act. Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns. MORE
As a journey-man of marketing automation and email marketing, it still amazes me when I read surveys such as the 2017 Oracle & Econsultancy State of Marketing Automation in ANZ. Only 38% of companies send an automated email following a newsletter sign-up. MORE
I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?” MORE
What is Marketing Automation? Marketing automation is software that enables marketers to automate repetitive tasks across different channels by predefining a set of rules or conditions that trigger specific actions (e.g. MORE
In the report, “ Automation: Redefining Marketing’s Game Plan ,” Forrester details the results of their surveying 155 US-based senior marketing professionals on their use of, results from, and attitudes towards marketing automation. MORE
But in the world of marketing, increasing your efficiency can be especially tough without the right systems. We’ve picked out the top four systems on the market today that are sure to supercharge your marketing efforts without being a time vampire. Automated marketing done right. MORE
Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. MORE
Looking for B2B digital marketing strategies for 2019? Look no further: Marketing automation continues to be one of the most reliable conversion-boosters among B2B companies. Read on to get marketing automation explained for your B2B business. MORE
The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. MORE
Did you know that 82% of marketers cannot quantify the data that is collected from attendee interactions at their company events? That leaves only 18% of marketers that are actually utilizing event data to its full potential. Marketing Automation MORE
Just a few short years ago, the average B2B buyer still responded well to the classic marketing and sales tag-team approach, with marketing providing high-quantity product exposure and sales moving in to close the deal. Enter marketing automation. MORE
You’ve vetted the vendors, selected your features, sized your database and scheduled your implementation; you are now ready to deploy your marketing automation platform, right? The Marketing User. MORE
If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation. MORE
Automation technology has been around long enough that most marketers understand its value for driving business goals. On average , 49% of companies already utilize marketing automation, while more than half of B2B companies are adopting the technology. MORE
What is Marketing Automation? Marketing automation is software that enables marketers to automate repetitive tasks across different channels using “automation workflows.” MORE
Almost every marketer knows that marketing automation (MA) has been a boon for demand generation. Because marketing automation can do so much more. Some marketers use MA solely for demand generation purposes and have not fully realized how to leverage their existing technology to extend to branding and customer marketing needs. And they, unfortunately, are missing out on a whopping two-thirds of the benefits of marketing automation. MORE
The days of “one size fits all” marketing are over. Most of us (successfully or not) are really trying to achieve the one to one marketing ideal that Don Peppers and Martha Rogers wrote about more than 20 years ago. And that’s largely thanks to marketing automation. MORE
It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. MORE
Automation is the future of marketing. The market is still in its growth phase, and highly fragmented among more than 200 software providers. For now, a study revealed that 49% of companies are currently using marketing automation tools , with 55% of B2B companies adopting this technology. To make the most of marketing automation , here are the fundamental strategies that guarantee faster and higher ROI at a lower cost. MORE
I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. The next release will support list-based triggers and additional actions. MORE
Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? It’s the era of buyer-centric digital marketing. One modern marketing tactic, which puts the customer in the center of the digital experience and harnesses the power of marketing automation, is triggered programs. Triggered based on website behavior. Date triggered. Date triggered. MORE
If you’ve been hanging around marketing – particularly B2B marketing – for any length of time, you’ve probably heard one version or another of that statement. Which means you could also enjoy the improved marketing KPIs and the actual business growth that go along with it. MORE
You cannot automate a process that does not exist. In a nutshell, marketing automation often comes to a grinding halt because of the lack of people and processes to support it. And, by the way, you may find you’ve invested in the wrong marketing automation solution. MORE
As more and more B2B content marketing professionals figure out what it takes to build an effective content machine, we’re all getting a lot more disciplined. Marketing Automation is a Content Machine. A content marketing machine. Marketing automation. MORE
Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice. MORE
If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation. MORE
Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing. MORE
Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. Improving your marketing automation capability. State of Email Marketing 2015. MORE
Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. MORE
There are many ways to drive business goals using email marketing. But triggered emails are a particularly powerful tool to influence your audiences to act. Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns. MORE
If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation. MORE
Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? It’s the era of buyer-centric digital marketing. One modern marketing tactic, which puts the customer in the center of the digital experience and harnesses the power of marketing automation, is triggered programs. Triggered based on website behavior. Date triggered. Date triggered. MORE
One option that you may have never thought to use is email marketing automation. While there are more than a few ways to begin nurturing your leads, email automation is one that should definitely be considered. Are you curious to know exactly what email automation has to offer? MORE
Modern Marketing
NOVEMBER 6, 2017
As a journey-man of marketing automation and email marketing, it still amazes me when I read surveys such as the 2017 Oracle & Econsultancy State of Marketing Automation in ANZ. Only 38% of companies send an automated email following a newsletter sign-up.
Webbiquity
JULY 12, 2016
Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) ” — Marketing Insider Group. Marketing Insider Group.
ANNUITAS
JUNE 2, 2015
I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?”
Act-On
APRIL 14, 2017
The days of “one size fits all” marketing are over. Most of us (successfully or not) are really trying to achieve the one to one marketing ideal that Don Peppers and Martha Rogers wrote about more than 20 years ago. And that’s largely thanks to marketing automation.
Biznology
NOVEMBER 2, 2017
But in the world of marketing, increasing your efficiency can be especially tough without the right systems. We’ve picked out the top four systems on the market today that are sure to supercharge your marketing efforts without being a time vampire. Automated marketing done right.
Sharpspring
JULY 10, 2019
There are many ways to drive business goals using email marketing. But triggered emails are a particularly powerful tool to influence your audiences to act. Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns.
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Act-On
APRIL 26, 2017
Just a few short years ago, the average B2B buyer still responded well to the classic marketing and sales tag-team approach, with marketing providing high-quantity product exposure and sales moving in to close the deal. Enter marketing automation.
Sharpspring
JULY 10, 2019
There are many ways to drive business goals using email marketing. But triggered emails are a particularly powerful tool to influence your audiences to act. Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns.
SendinBlue
DECEMBER 12, 2018
What is Marketing Automation? Marketing automation is software that enables marketers to automate repetitive tasks across different channels by predefining a set of rules or conditions that trigger specific actions (e.g.
Customer Experience Matrix
JUNE 19, 2015
The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time.
ANNUITAS
SEPTEMBER 22, 2016
If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation.
|
Webbiquity
OCTOBER 5, 2017
Automation is the future of marketing. The market is still in its growth phase, and highly fragmented among more than 200 software providers. For now, a study revealed that 49% of companies are currently using marketing automation tools , with 55% of B2B companies adopting this technology. To make the most of marketing automation , here are the fundamental strategies that guarantee faster and higher ROI at a lower cost.
KoMarketing Associates
OCTOBER 30, 2018
As more and more B2B content marketing professionals figure out what it takes to build an effective content machine, we’re all getting a lot more disciplined. Marketing Automation is a Content Machine. A content marketing machine. Marketing automation.
The Point
JULY 21, 2016
It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity.
ANNUITAS
SEPTEMBER 22, 2016
If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation.
Sharpspring
MAY 22, 2019
Automation technology has been around long enough that most marketers understand its value for driving business goals. On average , 49% of companies already utilize marketing automation, while more than half of B2B companies are adopting the technology.
ANNUITAS
SEPTEMBER 22, 2016
If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation.
Customer Experience Matrix
JANUARY 22, 2014
I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. The next release will support list-based triggers and additional actions.
SendX
FEBRUARY 25, 2019
One option that you may have never thought to use is email marketing automation. While there are more than a few ways to begin nurturing your leads, email automation is one that should definitely be considered. Are you curious to know exactly what email automation has to offer?
NuSpark
NOVEMBER 6, 2015
You cannot automate a process that does not exist. In a nutshell, marketing automation often comes to a grinding halt because of the lack of people and processes to support it. And, by the way, you may find you’ve invested in the wrong marketing automation solution.
ANNUITAS
MARCH 17, 2015
You’ve vetted the vendors, selected your features, sized your database and scheduled your implementation; you are now ready to deploy your marketing automation platform, right? The Marketing User.
SendinBlue
DECEMBER 12, 2018
What is Marketing Automation? Marketing automation is software that enables marketers to automate repetitive tasks across different channels using “automation workflows.”
Modern Marketing
JANUARY 28, 2015
Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? It’s the era of buyer-centric digital marketing. One modern marketing tactic, which puts the customer in the center of the digital experience and harnesses the power of marketing automation, is triggered programs. Triggered based on website behavior. Date triggered. Date triggered.
Modern Marketing
JANUARY 28, 2015
Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? It’s the era of buyer-centric digital marketing. One modern marketing tactic, which puts the customer in the center of the digital experience and harnesses the power of marketing automation, is triggered programs. Triggered based on website behavior. Date triggered. Date triggered.
Customer Experience Matrix
JANUARY 31, 2014
Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.
Act-On
MARCH 27, 2017
Almost every marketer knows that marketing automation (MA) has been a boon for demand generation. Because marketing automation can do so much more. Some marketers use MA solely for demand generation purposes and have not fully realized how to leverage their existing technology to extend to branding and customer marketing needs. And they, unfortunately, are missing out on a whopping two-thirds of the benefits of marketing automation.
The Point
APRIL 8, 2015
Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice.
Modern Marketing
SEPTEMBER 12, 2016
Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing.
The Point
MAY 14, 2012
In the report, “ Automation: Redefining Marketing’s Game Plan ,” Forrester details the results of their surveying 155 US-based senior marketing professionals on their use of, results from, and attitudes towards marketing automation.
Lead Liaison
DECEMBER 8, 2017
Marketing automation with Squarespace is easy to do when you connect two systems together, specifically – your website and marketing automation platform. Marketers can also use this information for analytics, to gage how effective their Squarespace website is.
Modern Marketing
NOVEMBER 16, 2016
Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. Improving your marketing automation capability. State of Email Marketing 2015.
Modern B2B Marketing
JUNE 7, 2019
Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable.
Delivra
NOVEMBER 27, 2018
Looking for B2B digital marketing strategies for 2019? Look no further: Marketing automation continues to be one of the most reliable conversion-boosters among B2B companies. Read on to get marketing automation explained for your B2B business.
KoMarketing Associates
AUGUST 23, 2018
If you’ve been hanging around marketing – particularly B2B marketing – for any length of time, you’ve probably heard one version or another of that statement. Which means you could also enjoy the improved marketing KPIs and the actual business growth that go along with it.
Modern Marketing
SEPTEMBER 19, 2016
Did you know that 82% of marketers cannot quantify the data that is collected from attendee interactions at their company events? That leaves only 18% of marketers that are actually utilizing event data to its full potential. Marketing Automation
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