INDUSTRY INSIGHTS YOUR PEERS ARE READING
Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) ” — Marketing Insider Group. Marketing Insider Group. MORE
So, social media automation is key. Automate Even if You Have a Crack Team in India. So, unless your crack team is at least in India (GMT +9) — which is likely and pretty common — then you’re going to need some automation to hit those morning and Sunday hours. MORE
One of the themes for marketers in 2009 is “doing more with less”. A key part of “doing more with less” is automating your email marketing campaigns. Here are my top 10 triggered email marketing campaigns: Transactional Messages. in B2B Marketing ”. MORE
There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. MORE
You begin to look at the options for marketing software, and. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. With marketing automation, you get that email data plus much more. MORE
Marketing automation with Squarespace is easy to do when you connect two systems together, specifically – your website and marketing automation platform. Marketers can also use this information for analytics, to gage how effective their Squarespace website is. MORE
Sometimes we ask our marketing teams to be superhuman. It's easier for them to achieve superhuman status when they get a little help – like marketing automation. Using a marketing automation tool to set up workflows can give your membership conversion efforts an exponential lift. MORE
Marketing to reach out to attract new seniors as well as to keep connected with families is crucial. The same personalized options that some facilities now offer has to be mirrored in a marketing strategy that’s equally as personal and people-focused for the residents. Knowing which marketing efforts are driving your move-ins and helping to increase occupancy is key to tuning marketing efforts for high performance. Marketing Automation for Senior Care Tips. MORE
As a journey-man of marketing automation and email marketing, it still amazes me when I read surveys such as the 2017 Oracle & Econsultancy State of Marketing Automation in ANZ. Only 38% of companies send an automated email following a newsletter sign-up. MORE
Triggered emails can be a great way to deliver the right content at the right time to the right people. Take a look at the examples below for some ideas of triggered emails you can incorporate into your own email marketing campaigns. email marketing MORE
I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?” MORE
In the report, “ Automation: Redefining Marketing’s Game Plan ,” Forrester details the results of their surveying 155 US-based senior marketing professionals on their use of, results from, and attitudes towards marketing automation. MORE
But in the world of marketing, increasing your efficiency can be especially tough without the right systems. We’ve picked out the top four systems on the market today that are sure to supercharge your marketing efforts without being a time vampire. Automated marketing done right. MORE
Looking for B2B digital marketing strategies for 2019? Look no further: Marketing automation continues to be one of the most reliable conversion-boosters among B2B companies. Read on to get marketing automation explained for your B2B business. MORE
Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. MORE
The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. MORE
Did you know that 82% of marketers cannot quantify the data that is collected from attendee interactions at their company events? That leaves only 18% of marketers that are actually utilizing event data to its full potential. Marketing Automation MORE
Why all the noise about marketing automation? Ten short years ago, it was rare for a company to have a marketing automation platform in place. But what does this big-picture research actually mean to the marketer? Marketing Automation Helps You Tune Up Housekeeping. MORE
Just a few short years ago, the average B2B buyer still responded well to the classic marketing and sales tag-team approach, with marketing providing high-quantity product exposure and sales moving in to close the deal. Enter marketing automation. MORE
You’ve vetted the vendors, selected your features, sized your database and scheduled your implementation; you are now ready to deploy your marketing automation platform, right? The Marketing User. MORE
Without specialized tools, it’s virtually impossible for marketers to make sense of the customer and prospect data available to them. This is why most B2B organizations adopt marketing automation and related technologies. MailChimp for email marketing. MORE
If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation. MORE
What is Marketing Automation? Marketing automation is software that enables marketers to automate repetitive tasks across different channels using “automation workflows.” MORE
Almost every marketer knows that marketing automation (MA) has been a boon for demand generation. Because marketing automation can do so much more. Some marketers use MA solely for demand generation purposes and have not fully realized how to leverage their existing technology to extend to branding and customer marketing needs. And they, unfortunately, are missing out on a whopping two-thirds of the benefits of marketing automation. MORE
The days of “one size fits all” marketing are over. Most of us (successfully or not) are really trying to achieve the one to one marketing ideal that Don Peppers and Martha Rogers wrote about more than 20 years ago. And that’s largely thanks to marketing automation. MORE
It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. MORE
Automation is the future of marketing. The market is still in its growth phase, and highly fragmented among more than 200 software providers. For now, a study revealed that 49% of companies are currently using marketing automation tools , with 55% of B2B companies adopting this technology. To make the most of marketing automation , here are the fundamental strategies that guarantee faster and higher ROI at a lower cost. MORE
I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. The next release will support list-based triggers and additional actions. MORE
Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? It’s the era of buyer-centric digital marketing. One modern marketing tactic, which puts the customer in the center of the digital experience and harnesses the power of marketing automation, is triggered programs. Triggered based on website behavior. Date triggered. Date triggered. MORE
You may have noticed that there are many B2B marketing automation systems available. But they do go far enough beyond standard marketing automation to justify a different label. Marketers who want to build their own content are also covered. MORE
If you’ve been hanging around marketing – particularly B2B marketing – for any length of time, you’ve probably heard one version or another of that statement. Which means you could also enjoy the improved marketing KPIs and the actual business growth that go along with it. MORE
You cannot automate a process that does not exist. In a nutshell, marketing automation often comes to a grinding halt because of the lack of people and processes to support it. And, by the way, you may find you’ve invested in the wrong marketing automation solution. MORE
Looking for B2B digital marketing strategies for 2019? Look no further: Marketing automation continues to be one of the most reliable conversion-boosters among B2B companies. Read on to get marketing automation explained for your B2B business. 67% of B2B marketers are already using digital technologies to gain conversions via content, according to Content Marketing Institute. Look for marketing automation software for B2B businesses? MORE
As more and more B2B content marketing professionals figure out what it takes to build an effective content machine, we’re all getting a lot more disciplined. Marketing Automation is a Content Machine. A content marketing machine. Marketing automation. MORE
Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice. MORE
If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation. MORE
Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing. MORE
Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. Improving your marketing automation capability. State of Email Marketing 2015. MORE
Chances are, you’ve had the feeling (from time to time) that you’re missing out on some of the best time-saving marketing automation tricks. The possibilities of today’s martech are just too vast – it’s impossible for any one marketer to know about all of them. Whether you’re just starting out with marketing automation or you’re looking for some serious growth hacking opportunities to skyrocket your small business past the competition, we have you covered. MORE
If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation. MORE
Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? It’s the era of buyer-centric digital marketing. One modern marketing tactic, which puts the customer in the center of the digital experience and harnesses the power of marketing automation, is triggered programs. Triggered based on website behavior. Date triggered. Date triggered. MORE
Modern Marketing
NOVEMBER 6, 2017
As a journey-man of marketing automation and email marketing, it still amazes me when I read surveys such as the 2017 Oracle & Econsultancy State of Marketing Automation in ANZ. Only 38% of companies send an automated email following a newsletter sign-up.
Webbiquity
JULY 12, 2016
Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) ” — Marketing Insider Group. Marketing Insider Group.
ANNUITAS
JUNE 2, 2015
I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?”
Act-On
APRIL 14, 2017
The days of “one size fits all” marketing are over. Most of us (successfully or not) are really trying to achieve the one to one marketing ideal that Don Peppers and Martha Rogers wrote about more than 20 years ago. And that’s largely thanks to marketing automation.
Act-On
APRIL 26, 2017
Just a few short years ago, the average B2B buyer still responded well to the classic marketing and sales tag-team approach, with marketing providing high-quantity product exposure and sales moving in to close the deal. Enter marketing automation.
Biznology
NOVEMBER 2, 2017
But in the world of marketing, increasing your efficiency can be especially tough without the right systems. We’ve picked out the top four systems on the market today that are sure to supercharge your marketing efforts without being a time vampire. Automated marketing done right.
|
SendinBlue
DECEMBER 12, 2018
What is Marketing Automation? Marketing automation is software that enables marketers to automate repetitive tasks across different channels using “automation workflows.”
Customer Experience Matrix
JUNE 19, 2015
The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time.
ANNUITAS
SEPTEMBER 22, 2016
If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation.
Webbiquity
OCTOBER 5, 2017
Automation is the future of marketing. The market is still in its growth phase, and highly fragmented among more than 200 software providers. For now, a study revealed that 49% of companies are currently using marketing automation tools , with 55% of B2B companies adopting this technology. To make the most of marketing automation , here are the fundamental strategies that guarantee faster and higher ROI at a lower cost.
Delivra
NOVEMBER 27, 2018
Looking for B2B digital marketing strategies for 2019? Look no further: Marketing automation continues to be one of the most reliable conversion-boosters among B2B companies. Read on to get marketing automation explained for your B2B business.
|
|
KoMarketing Associates
OCTOBER 30, 2018
As more and more B2B content marketing professionals figure out what it takes to build an effective content machine, we’re all getting a lot more disciplined. Marketing Automation is a Content Machine. A content marketing machine. Marketing automation.
Customer Experience Matrix
JANUARY 22, 2014
I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. The next release will support list-based triggers and additional actions.
The Point
JULY 21, 2016
It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity.
ANNUITAS
SEPTEMBER 22, 2016
If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation.
ANNUITAS
SEPTEMBER 22, 2016
If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation.
NuSpark
NOVEMBER 6, 2015
You cannot automate a process that does not exist. In a nutshell, marketing automation often comes to a grinding halt because of the lack of people and processes to support it. And, by the way, you may find you’ve invested in the wrong marketing automation solution.
Act-On
MARCH 27, 2017
Almost every marketer knows that marketing automation (MA) has been a boon for demand generation. Because marketing automation can do so much more. Some marketers use MA solely for demand generation purposes and have not fully realized how to leverage their existing technology to extend to branding and customer marketing needs. And they, unfortunately, are missing out on a whopping two-thirds of the benefits of marketing automation.
Customer Experience Matrix
JANUARY 31, 2014
Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.
ANNUITAS
MARCH 17, 2015
You’ve vetted the vendors, selected your features, sized your database and scheduled your implementation; you are now ready to deploy your marketing automation platform, right? The Marketing User.
ActiveDEMAND
NOVEMBER 16, 2018
Marketing to reach out to attract new seniors as well as to keep connected with families is crucial. The same personalized options that some facilities now offer has to be mirrored in a marketing strategy that’s equally as personal and people-focused for the residents. Knowing which marketing efforts are driving your move-ins and helping to increase occupancy is key to tuning marketing efforts for high performance. Marketing Automation for Senior Care Tips.
Modern Marketing
JANUARY 28, 2015
Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? It’s the era of buyer-centric digital marketing. One modern marketing tactic, which puts the customer in the center of the digital experience and harnesses the power of marketing automation, is triggered programs. Triggered based on website behavior. Date triggered. Date triggered.
Lead Liaison
DECEMBER 8, 2017
Marketing automation with Squarespace is easy to do when you connect two systems together, specifically – your website and marketing automation platform. Marketers can also use this information for analytics, to gage how effective their Squarespace website is.
Modern Marketing
JANUARY 28, 2015
Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? It’s the era of buyer-centric digital marketing. One modern marketing tactic, which puts the customer in the center of the digital experience and harnesses the power of marketing automation, is triggered programs. Triggered based on website behavior. Date triggered. Date triggered.
Modern Marketing
SEPTEMBER 12, 2016
Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing.
The Point
APRIL 8, 2015
Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice.
KoMarketing Associates
AUGUST 23, 2018
If you’ve been hanging around marketing – particularly B2B marketing – for any length of time, you’ve probably heard one version or another of that statement. Which means you could also enjoy the improved marketing KPIs and the actual business growth that go along with it.
Modern Marketing
NOVEMBER 16, 2016
Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. Improving your marketing automation capability. State of Email Marketing 2015.
Customer Experience Matrix
DECEMBER 26, 2014
You may have noticed that there are many B2B marketing automation systems available. But they do go far enough beyond standard marketing automation to justify a different label. Marketers who want to build their own content are also covered.
The Point
MAY 14, 2012
In the report, “ Automation: Redefining Marketing’s Game Plan ,” Forrester details the results of their surveying 155 US-based senior marketing professionals on their use of, results from, and attitudes towards marketing automation.
Launch Marketing
NOVEMBER 7, 2018
Without specialized tools, it’s virtually impossible for marketers to make sense of the customer and prospect data available to them. This is why most B2B organizations adopt marketing automation and related technologies. MailChimp for email marketing.
Modern Marketing
SEPTEMBER 19, 2016
Did you know that 82% of marketers cannot quantify the data that is collected from attendee interactions at their company events? That leaves only 18% of marketers that are actually utilizing event data to its full potential. Marketing Automation
Hatchbuck
NOVEMBER 27, 2018
Chances are, you’ve had the feeling (from time to time) that you’re missing out on some of the best time-saving marketing automation tricks. The possibilities of today’s martech are just too vast – it’s impossible for any one marketer to know about all of them. Whether you’re just starting out with marketing automation or you’re looking for some serious growth hacking opportunities to skyrocket your small business past the competition, we have you covered.
Delivra
NOVEMBER 27, 2018
Looking for B2B digital marketing strategies for 2019? Look no further: Marketing automation continues to be one of the most reliable conversion-boosters among B2B companies. Read on to get marketing automation explained for your B2B business. 67% of B2B marketers are already using digital technologies to gain conversions via content, according to Content Marketing Institute. Look for marketing automation software for B2B businesses?
Biznology
AUGUST 4, 2015
So, social media automation is key. Automate Even if You Have a Crack Team in India. So, unless your crack team is at least in India (GMT +9) — which is likely and pretty common — then you’re going to need some automation to hit those morning and Sunday hours.
Anything Goes Marketing
APRIL 5, 2009
One of the themes for marketers in 2009 is “doing more with less”. A key part of “doing more with less” is automating your email marketing campaigns. Here are my top 10 triggered email marketing campaigns: Transactional Messages. in B2B Marketing ”.
Hubspot
JULY 10, 2014
Triggered emails can be a great way to deliver the right content at the right time to the right people. Take a look at the examples below for some ideas of triggered emails you can incorporate into your own email marketing campaigns. email marketing
Hubspot
JANUARY 12, 2017
Sometimes we ask our marketing teams to be superhuman. It's easier for them to achieve superhuman status when they get a little help – like marketing automation. Using a marketing automation tool to set up workflows can give your membership conversion efforts an exponential lift.
Marketing Action
APRIL 8, 2015
Why all the noise about marketing automation? Ten short years ago, it was rare for a company to have a marketing automation platform in place. But what does this big-picture research actually mean to the marketer? Marketing Automation Helps You Tune Up Housekeeping.
Customer Experience Matrix
NOVEMBER 1, 2013
There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs.
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