How Behavioral Triggers Are The Low Hanging Fruit of Marketing Automation

Modern Marketing

As a journey-man of marketing automation and email marketing, it still amazes me when I read surveys such as the 2017 Oracle & Econsultancy State of Marketing Automation in ANZ. Only 38% of companies send an automated email following a newsletter sign-up.

The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) ” — Marketing Insider Group. Marketing Insider Group.

Tools 257

3 Major Marketing Automation Misconceptions

ANNUITAS

I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?”

How to Add a Personal Touch to Your Marketing Automation

Act-On

The days of “one size fits all” marketing are over. Most of us (successfully or not) are really trying to achieve the one to one marketing ideal that Don Peppers and Martha Rogers wrote about more than 20 years ago. And that’s largely thanks to marketing automation.

Marketing Automation for the New Buyer’s Journey

Act-On

Just a few short years ago, the average B2B buyer still responded well to the classic marketing and sales tag-team approach, with marketing providing high-quantity product exposure and sales moving in to close the deal. Enter marketing automation.

Top marketing automation tools you can boost revenue with tomorrow

Biznology

But in the world of marketing, increasing your efficiency can be especially tough without the right systems. We’ve picked out the top four systems on the market today that are sure to supercharge your marketing efforts without being a time vampire. Automated marketing done right.

Tools 147

Marketing Automation Guide: Definition, Benefits, and Examples

SendinBlue

What is Marketing Automation? Marketing automation is software that enables marketers to automate repetitive tasks across different channels using “automation workflows.”

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time.

More Than Automating Emails For Marketing Automation

ANNUITAS

If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation.

Three Marketing Automation Strategies You Need to Implement Today

Webbiquity

Automation is the future of marketing. The market is still in its growth phase, and highly fragmented among more than 200 software providers. For now, a study revealed that 49% of companies are currently using marketing automation tools , with 55% of B2B companies adopting this technology. To make the most of marketing automation , here are the fundamental strategies that guarantee faster and higher ROI at a lower cost.

13 Ways Marketing Automation Can Boost Conversions

Delivra

Looking for B2B digital marketing strategies for 2019? Look no further: Marketing automation continues to be one of the most reliable conversion-boosters among B2B companies. Read on to get marketing automation explained for your B2B business.

How To Improve B2B Content Marketing With Marketing Automation

KoMarketing Associates

As more and more B2B content marketing professionals figure out what it takes to build an effective content machine, we’re all getting a lot more disciplined. Marketing Automation is a Content Machine. A content marketing machine. Marketing automation.

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. The next release will support list-based triggers and additional actions.

Top 10 Marketing Automation Mistakes

The Point

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity.

More Than Automating Emails For Marketing Automation

ANNUITAS

If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation.

More Than Automating Emails For Marketing Automation

ANNUITAS

If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation.

Why Marketing Automation Does Not Work

NuSpark

You cannot automate a process that does not exist. In a nutshell, marketing automation often comes to a grinding halt because of the lack of people and processes to support it. And, by the way, you may find you’ve invested in the wrong marketing automation solution.

What Can You Do with Marketing Automation: Surprise! Its more than you think.

Act-On

Almost every marketer knows that marketing automation (MA) has been a boon for demand generation. Because marketing automation can do so much more. Some marketers use MA solely for demand generation purposes and have not fully realized how to leverage their existing technology to extend to branding and customer marketing needs. And they, unfortunately, are missing out on a whopping two-thirds of the benefits of marketing automation.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.

The Key Marketing Automation Players On Your Team

ANNUITAS

You’ve vetted the vendors, selected your features, sized your database and scheduled your implementation; you are now ready to deploy your marketing automation platform, right? The Marketing User.

Marketing Automation for Senior Care

ActiveDEMAND

Marketing to reach out to attract new seniors as well as to keep connected with families is crucial. The same personalized options that some facilities now offer has to be mirrored in a marketing strategy that’s equally as personal and people-focused for the residents. Knowing which marketing efforts are driving your move-ins and helping to increase occupancy is key to tuning marketing efforts for high performance. Marketing Automation for Senior Care Tips.

6 Steps to Ramp Up Trigger Marketing

Modern Marketing

Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? It’s the era of buyer-centric digital marketing. One modern marketing tactic, which puts the customer in the center of the digital experience and harnesses the power of marketing automation, is triggered programs. Triggered based on website behavior. Date triggered. Date triggered.

Marketing Automation with Squarespace

Lead Liaison

Marketing automation with Squarespace is easy to do when you connect two systems together, specifically – your website and marketing automation platform. Marketers can also use this information for analytics, to gage how effective their Squarespace website is.

6 Steps to Ramp Up Trigger Marketing

Modern Marketing

Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? It’s the era of buyer-centric digital marketing. One modern marketing tactic, which puts the customer in the center of the digital experience and harnesses the power of marketing automation, is triggered programs. Triggered based on website behavior. Date triggered. Date triggered.

Marketing Automation is More Than a Fancy Email Machine

Modern Marketing

Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing.

Survey: Marketing Automation Users Score a “C” in Maturity

The Point

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice.

Survey 167

How to Use B2B Marketing Automation to Personalize the Customer Experience

KoMarketing Associates

If you’ve been hanging around marketing – particularly B2B marketing – for any length of time, you’ve probably heard one version or another of that statement. Which means you could also enjoy the improved marketing KPIs and the actual business growth that go along with it.

Understand Customers and Their Lifecycle with Marketing Automation

Modern Marketing

Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. Improving your marketing automation capability. State of Email Marketing 2015.

LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

You may have noticed that there are many B2B marketing automation systems available. But they do go far enough beyond standard marketing automation to justify a different label. Marketers who want to build their own content are also covered.

New Report Confirms Immaturity of Most Marketing Automation Deployments

The Point

In the report, “ Automation: Redefining Marketing’s Game Plan ,” Forrester details the results of their surveying 155 US-based senior marketing professionals on their use of, results from, and attitudes towards marketing automation.

The Argument for Marketing Automation and Related Martech

Launch Marketing

Without specialized tools, it’s virtually impossible for marketers to make sense of the customer and prospect data available to them. This is why most B2B organizations adopt marketing automation and related technologies. MailChimp for email marketing.

How to Rock the World of Events and Marketing Automation

Modern Marketing

Did you know that 82% of marketers cannot quantify the data that is collected from attendee interactions at their company events? That leaves only 18% of marketers that are actually utilizing event data to its full potential. Marketing Automation

7 B2B Small Business Marketing Automation Hacks Your Business Needs

Hatchbuck

Chances are, you’ve had the feeling (from time to time) that you’re missing out on some of the best time-saving marketing automation tricks. The possibilities of today’s martech are just too vast – it’s impossible for any one marketer to know about all of them. Whether you’re just starting out with marketing automation or you’re looking for some serious growth hacking opportunities to skyrocket your small business past the competition, we have you covered.

13 Ways Marketing Automation Can Boost Conversions

Delivra

Looking for B2B digital marketing strategies for 2019? Look no further: Marketing automation continues to be one of the most reliable conversion-boosters among B2B companies. Read on to get marketing automation explained for your B2B business. 67% of B2B marketers are already using digital technologies to gain conversions via content, according to Content Marketing Institute. Look for marketing automation software for B2B businesses?

Your social media marketing automation solution

Biznology

So, social media automation is key. Automate Even if You Have a Crack Team in India. So, unless your crack team is at least in India (GMT +9) — which is likely and pretty common — then you’re going to need some automation to hit those morning and Sunday hours.

Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

One of the themes for marketers in 2009 is “doing more with less”. A key part of “doing more with less” is automating your email marketing campaigns. Here are my top 10 triggered email marketing campaigns: Transactional Messages. in B2B Marketing ”.

6 Clever Triggered Emails to Inspire Your Marketing Automation

Hubspot

Triggered emails can be a great way to deliver the right content at the right time to the right people. Take a look at the examples below for some ideas of triggered emails you can incorporate into your own email marketing campaigns. email marketing

Marketing Automation for Associations

Hubspot

Sometimes we ask our marketing teams to be superhuman. It's easier for them to achieve superhuman status when they get a little help – like marketing automation. Using a marketing automation tool to set up workflows can give your membership conversion efforts an exponential lift.

Why CEOs Say Yes to Marketing Automation

Marketing Action

Why all the noise about marketing automation? Ten short years ago, it was rare for a company to have a marketing automation platform in place. But what does this big-picture research actually mean to the marketer? Marketing Automation Helps You Tune Up Housekeeping.

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs.