PureB2B

MARCH 8, 2022

The median landing page conversion rate, for B2B marketing, is 2.35% – Wordstream 6. 26% of CMOs stated they’re looking to increase their budget spend around marketing automation – Gartner 8. Only 3% of the market is actively looking to make a purchase – TechJury Taking the Next Steps with Converting Leads.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

ClickDimensions

AUGUST 1, 2018

We have said it before and we will say it again: Marketing automation isn’t just for marketing anymore. A marketing automation solution is an essential tool for both ramping up on creating a memorable customer experience and maintaining that experience over time. Email marketing.

Marketing Automation Services 56

Marketing Automation Services Marketing Management Marketing Automation Automation 56

Valasys

DECEMBER 23, 2020

Marketing automation relates to the system whose purpose is performing marketing actions by avoiding physical effort. The importance of marketing automation is vast in the present marketing industry. In other words, marketing automation refers to an umbrella phrase for every tool, outlet, or solution.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Marketing Budget 52

BenchmarkONE

MAY 22, 2019

Chances are you use marketing automation, or are planning on using marketing automation in the near future. Emailmonday’s Ultimate Marketing Automation Stats found that, on average, 51% of companies are currently using marketing automation, with more than half of B2B companies (58%) planning to adopt the technology.

Marketing Automation Services 82

Marketing Automation Services Consulting Marketing Automation Work Management 82

ClickDimensions

OCTOBER 31, 2019

We uncovered four scary marketing stats that might initially make you want to cower in a corner, but with some tips for making them less horrifying. 79% of marketing leads never convert into sales. Fortunately, there’s an easy solution. What a dreadful stat from Visibrain! Happy Marketing!

Stats 72

Stats Marketing Automation Services Planning Top of Funnel 72

Porch Group Media

OCTOBER 1, 2020

Check out these stats on the effectiveness of email marketing automation: Automated emails get 119% higher click rates than broadcast emails. Epsilon) B2C marketers who connect with customers through automated emails see conversion rates as high as 50%. Click here to learn more.

Stats 71

Stats Email Marketing Trends Planning 71

Crimson Marketing

JANUARY 28, 2015

HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. Here are the main stats from the survey: Companies exceeding their revenue goals: 70% attract more than 10,000 visitors per month.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Stats Lead Ranking 100

BenchmarkONE

JUNE 18, 2020

Efficiency is important, but it shouldn’t come at the expense of your marketing strategy. And that’s why marketing automation is so crucial. Marketing automation saves you time and helps your team work better with the assistance of valuable features aimed at doing more with less. increase in sales productivity.

Marketing Automation Services 65

Marketing Automation Services Budget Programs Marketing Automation Automation 65

KoMarketing Associates

NOVEMBER 6, 2014

There are so many good reports and surveys being conducted (* cough ) and truthfully, some of the stats surprise me. Today, I’m going to look at some of these more surprising stats and discuss what they really mean to marketers. 20% of Marketers Do Not Measure the ROI of Their Inbound Marketing Efforts ( link ).

Stats 120

Stats B2B Marketing B2B Lead Gen 120

Only B2B

MARCH 27, 2024

Challenges and Solutions: Optimizing the Funnel Journey While the importance of SQLs and SALs is clear, navigating the process isn’t without its hurdles. These stats underscore the importance that both marketing and sales teams agree on the definition and criteria for SQLs and SALs.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Webbiquity

MARCH 1, 2022

For marketers, that means making the business case, from multiple perspectives, is even more important today for web copy. It also means understanding the “known” prospects in your CRM or marketing automation system and customizing content based on role (as well as everything else you know about the individual).

Research 351

Research B2B Marketing Marketing Automation Services Top of Funnel 351

GreenRope

JUNE 11, 2020

6 of the Hottest Trends in Marketing Automation You Need to Know. Marketing automation is needed now more than ever. Brands and marketers that invest in marketing automation witness a surge in productivity and a decrease in overhead by a large margin. Are you among these techno-savvy marketers?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Marketing Budget Trends 52

SnapApp

APRIL 18, 2016

If you need to express the importance of a strong marketing technology stack, pull a few of the statistics below, and share them with your leadership team. Stats About Marketing Technology Stack Growth & Success. 2. ​ More than $50B has already been invested in marketing technologies, and there were $6.2B Korn Ferry.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

ClickDimensions

FEBRUARY 15, 2023

That is a lot of information to take in at once, however, what these stats show is that SMBs are the life force and foundation of the business world. These past few years have led to drastic ups and downs within the SMB world, so let us take a deep dive into some hardcore SMB stats, landscape predictions, and changes in 2023.

SMB 95

SMB Marketing Automation Services Stats Loyalty 95

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. We explain the process to our many clients, and to highlight: Marketing Automation doesn’t work unless you have buy-in from sales and marketing together. The case for marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. We explain the process to our many clients, and to highlight: Marketing Automation doesn’t work unless you have buy-in from sales and marketing together. The case for marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Adobe Experience Cloud Blog

MARCH 27, 2014

Author: Dayna Rothman Finding the right marketing automation software is tough when you are searching for the first time. Check out our infographic below for some key stats found in Software Advice’s survey. Did you know that 91% of buyers are evaluating marketing automation for the first time?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Management Automation 48

ClickDimensions

MARCH 31, 2023

However, all is not lost in the NFP world, many have used this down time to optimize and seek out solutions for ongoing issues while optimizing existing member relations. Solution: Social media is one of the greatest tools for NFPs to use when spreading a message and encouraging audience involvement but it is often not used to its fullest.

SMS 94

SMS Marketing Automation Services Work Management Marketing Management 94

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

. * So, w e dug deeper , and found that marketers across the industry reported a number of substantial challenges that they felt stood as obstacles to achieving this higher-level growth: . Finding effective scalability solutions . Proving the impact of digital marketing . Make mobile marketing a priority.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

6sense

JUNE 16, 2016

Dell will be the first customer to use the Forbes and 6sense publisher – predictive intelligence solution to drive their media campaigns. First, B2B marketers finally have the ability to integrate their marketing technologies and data across the length of the funnel. Demand Generation Is a Game of Diminishing Returns .

Demand Generation 48

Demand Generation Ideal Customer Profiles Intent Data Digital Marketing Funnels 48

Adobe Experience Cloud Blog

JUNE 9, 2015

Author: Sesame Mish With a name like “ marketing automation ”, it’s not surprising that sales teams are confused about this type of platform. As a member of the sales team, you’ve probably asked your marketing team, “Hey, what’s in it for me?” Supporting sales teams is marketers’ No. These are powerful stats!

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Work Management 48

Hubspot

JANUARY 22, 2014

How many marketing automation systems do you need? According to a VentureBeat survey about marketing automation software , the answer most likely isn''t what you think. Then brace yourself for the next piece of data: Most people don''t really care that they have multiple marketing automation solutions.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Paid Search Agency Automation 28

KoMarketing Associates

FEBRUARY 12, 2019

LinkedIn Director of Marketing Solutions, Prue Cox, explained, “when we think about simple things like marketing automation platforms, and where AI is playing into it, B2C was definitely more ahead.”. That said, it is true that B2B marketers too often try to persuade with reason and data.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Contently

APRIL 17, 2018

Frankly, I found that data alone was not the solution. I’m Contently’s VP of revenue marketing, which means my days are filled with Salesforce reports, spreadsheets, and discussions about ROI. Every marketing solution on the planet promises that it can measure the most important metrics for your business.

Budget Programs 167

Budget Programs Storytelling Stats Marketing Automation Services 167

KoMarketing Associates

MAY 9, 2017

Note: these stats apply to all the respondents in the survey, but there was no statistically significant difference in responses between B2B and B2C respondents.]”. How can marketers make personalization a bigger priority at their organizations? Marketers are also leveraging marketing automation platforms and CRM solutions.

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

Martech

AUGUST 8, 2023

Independent platforms like Movable Ink are developing solutions to integrate with ESPs and CRMs to offer compelling generative AI features with a focus on personalized content. In March, Salesforce announced its foray into generative AI for CRM, Einstein GPT.

CRM 93

CRM Marketing AI Marketing Automation Services Lock-In 93

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Lean on marketing automation to sync sales and marketing data.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

BenchmarkONE

FEBRUARY 3, 2021

8 CRM Stats That Will Help You Get Company Buy-In. Check out these compelling stats that are sure to get your team on board with a CRM that works for your business. . Read this blog post on why a simple CRM solution is the best way to go when it comes to picking a CRM tool for your business. . Long live the simple CRM.

Top of Funnel 96

Top of Funnel Work Management Marketing Strategy Marketing & Strategy 96

PureB2B

JANUARY 11, 2022

Table of Contents Introduction Top Marketing Automation Uses in B2B Sales Prospecting Engagement and Lead Nurturing Qualification Summary. Luckily, marketing automation solutions are available to help alleviate these time-consuming challenges and give salespeople a more efficient means of hitting quotas and driving revenue.

Automation 62

Automation Marketing AI Marketing Automation Services Work Management 62

SmartBug Media

FEBRUARY 24, 2021

Email marketing is a powerful tool for uncovering more information about prospects, engaging them, helping them learn more about your industry, and solving their problems. Almost every email a business sends out, whether to a fresh lead or a long-term customer, should be viewed as a marketing email. Stronger, more qualified leads.

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. With every piece of content you create, look at your stats and listen to your audience. Trend 8: Virality Kicks Up Through Automation We all want to go viral. The repurposing possibilities are endless.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Webbiquity

JUNE 29, 2021

By automating routine marketing processes, you can generate higher ROI without spending more on PPC campaigns or hiring more people. To help drive more sales with B2B marketing automation, check out these seven tips and consider how they might work for you. But take such stats with a grain of salt.

Marketing Automation Services 326

Marketing Automation Services B2B Sales Marketing Automation Marketing AI 326

SmartBug Media

FEBRUARY 28, 2020

Consider these stats: 92 percent of millennials don’t trust financial institutions. Challenge #3: You Aren’t Making the Most of Your Marketing Automation Software. Your contact database is the fuel of your marketing automation software. times more likely to switch financial institutions than baby boomers.

Industry CMS 89

Industry CMS Marketing Automation Services Service Buyer Personas 89

Content Marketing Institute

JUNE 18, 2018

To make that pitch to your brand’s executives, read on and grab some stats to support your case. Though that traffic stat is from 2015, the influence of video is only growing. Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView , a video solutions agency.

Video Marketing 110

Video Marketing Marketing Websites Paid Search Agency Marketing Automation Services 110

NetLine

JUNE 21, 2022

In each of our annual consumption reports, we’ve shared a stat unique to NetLine called The Consumption Gap. . You’ve probably seen the stats, and maybe even accepted as common knowledge now that conversion increases by 9x when responding within five minutes of lead submission. . Nurturing leads is essential in B2B Marketing.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Adobe Experience Cloud Blog

FEBRUARY 13, 2013

by Dayna Rothman For our recent Definitive Guide to Marketing Automation launch, I interviewed several marketing automation experts to get their input on key questions such as how to be successful with marketing automation and how to sell the technology to internal stakeholders. Ease of use and support.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Management Automation 48

Inbox Insight

SEPTEMBER 10, 2020

New technologies like AI, automation and IoT devices are changing the way that brands connect with their customers and clients. And this means that marketing departments are searching for new solutions to help them stand out. A small percentage (7%) are buying solutions at high volume, with 20+ purchases per year.

Marketing Management 86

Marketing Management Marketing Automation Services Research Planning 86