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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

Are you looking for the best lead generation tools to grow your business? And just like any tough job, lead generation requires the right tools–even for professional marketers. And just like any tough job, lead generation requires the right tools–even for professional marketers.

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The SMB Landscape for 2023

ClickDimensions

That is a lot of information to take in at once, however, what these stats show is that SMBs are the life force and foundation of the business world. These past few years have led to drastic ups and downs within the SMB world, so let us take a deep dive into some hardcore SMB stats, landscape predictions, and changes in 2023.

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Marketing in Europe? Wherever You Are, You Need to Know About GDPR

Content Standard

New European data laws will come into effect in May 2018—just eight months’ time—but one in four marketers are still only in the planning stage of ensuring compliance, according to a survey of major global brands. Anything that could be used to identify someone is now under GDPR. More stats you say?

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Delivering Episode 16: Privacy Expectations in Email Marketing

Litmus

Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry. Delivering is brought to you by Litmus —the only platform trusted by professionals to help you send email with confidence, every time. What I think is lost is that Superhuman isn’t an email service provider.

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5 Marketing Automation Tools in 2023 to know

Valasys

Table of Content: What marketing technologies will dominate 2023? What is Automation Tool in Marketing? What are the 4 types of Automation? What are the 5 basic elements of Automation? Why marketing automation is a must in your 2023 strategy? To curate automation that is hyper-personalized.

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Dos and Don’ts to Improve Your Email Marketing Newsletters

Circle Studio

Many email marketing platforms already have social sharing buttons built-in for you to use. There are two specific laws you need to be aware of when it comes to email marketing: CAN-SPAM and GDPR. GDPR is a similar privacy law that was passed in Europe in 2018 to protect user data. DO: Make legally compliant.

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6 Ways to Expand Your Perspective: The B2B Marketer as CEO

Rev

First through conferences when I worked with MarketingSherpa , which hosted the largest, vendor-neutral Email Summit in the World, and then through our work with the Direct Marketing Association where he served on the Email Experience Council. I’ve known Ryan Phelan a long time. That’s why you need to be aware and a step ahead.