Biznology

FEBRUARY 13, 2015

Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. This guarantee may vary depending on the data elements and, as an example, it is common to guarantee a 95% deliverable rate on direct mail, but not email or contact name accuracy.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Digital B2B Marketing

SEPTEMBER 10, 2013

Expect to pay a premium for the extra data available through list rentals, with the cost per name ranging from about $0.15 Potential providers: Find lists yourself with a list database like NextMark or going directly to a publisher, or you can work through a list broker like MeritDirect or one of many smaller brokers.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Biznology

FEBRUARY 9, 2016

This is where list research comes into play, and it’s a confusing B2B data world out there, as many potential list sources have popped up in the last 10 years. Creativity – 10-20% of success. You may be surprised that creativity is only worth 10-20% of success, and agencies will certainly dispute this.

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80