Zoominfo
OCTOBER 29, 2019
In business, people have become contacts and companies have become accounts — just a growing list of names and phone numbers in your CRM. And, because contact and account data is a high-value form of currency in the corporate world, it often feels like the human element of B2B is gone. Let’s get into it!
DiscoverOrg
OCTOBER 24, 2017
For many years, sales and marketing teams turned to list providers for prospecting and lead generation. Plagued by incorrect, incomplete, and outdated information, these purchased lists typically led to a lot of time wasted calling bad phone numbers and prospecting to invalid contacts. You’re in the right place.
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Biznology
FEBRUARY 13, 2015
Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Contact media sequence and frequency. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Offer for response.
Biznology
APRIL 6, 2016
Business marketers are always complaining about their customer data. Over the last decade, my colleague Bernice Grossman and I have studied this issue, producing a series of five research reports on the quality of the data B2B marketers can rent or buy for prospecting purposes. Advice to business marketers ordering prospecting names.
Biznology
JANUARY 23, 2013
To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. Let’s look at what’s new in B2B lists these days.
Optinmonster
MAY 9, 2024
Not sure how to build a mailing list or what are its advantages? For some business owners, email marketing may seem archaic. Why Email Marketing Is Still Effective Let me share my personal experience with email marketing. But I knew an email list would pay us off handsomely in the long run.
Biznology
FEBRUARY 9, 2016
They range from marketing managers to sales managers, and even presidents of smaller firms. Usually their questions center on how to obtain a list of specific individuals who they feel might buy their product or service. If you’re an experienced B2B direct marketer, this is probably not for you. Do You Know the Basics?
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