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Information without Innovation is Just Data: The Modern Guide to Business Intelligence

Zoominfo

In business, people have become contacts and companies have become accounts — just a growing list of names and phone numbers in your CRM. And, because contact and account data is a high-value form of currency in the corporate world, it often feels like the human element of B2B is gone. The Future of Business Intelligence.

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The Power of Marketing and Sales Intelligence

DiscoverOrg

Plagued by incorrect, incomplete, and outdated information, these purchased lists typically led to a lot of time wasted calling bad phone numbers and prospecting to invalid contacts. And that means more than the commoditized contact information that list brokers are always so happy to sell: name, rank, and serial number.

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B2B data decay and list rental – buyer beware!

Biznology

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Contact media sequence and frequency. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Key contact name was also wrong.

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Prospecting data accuracy

Biznology

We were generally satisfied with the method we used to get at data quantity, where we asked vendors to provide company counts in specified sample industries and contact counts at specified sample companies. . Use a trusted list broker who has a thorough knowledge of the particular vendor’s file. . vendors today. .

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New developments in B2B marketing list acquisition

Biznology

Let’s look at what’s new in B2B lists these days. Traditionally, the first step in list development has been working with a list broker who has experience in your target audience category. There are more than 40,000 business lists available for rent in the U.S.,

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Why You Need to Build a Mailing List Right Now

Optinmonster

A Word of Warning Based on what I said in the preceding section, you might get ahead of yourself, thinking that the faster you build a big list, the better. Buying email lists from list brokers is a bad idea. You may already have email lists from one of your previous direct marketing campaigns. Don’t do it.

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4 Elements that drive B2B direct marketing results

Biznology

This is where list research comes into play, and it’s a confusing B2B data world out there, as many potential list sources have popped up in the last 10 years. B2B contact level data decays at a surprisingly high rate , so insure the source is accurate by testing a sample of 100 if the list vendor will provide it.