Valasys

SEPTEMBER 4, 2019

Investment is calculated by adding total labor cost (Time) associated with social media tools, the monthly or weekly cost of using these products or services & the advertising budget. Tools to measure Social Media Metrics. PostRank: This is a great tool to measure the performance of content with RSS feed. PANEL DISCUSSION.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

markempa

APRIL 12, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Valasys

SEPTEMBER 25, 2019

A popular content syndication technique is cross-posting the blog posts to websites like Medium, Quora or LinkedIn with a tagline at the bottom such as, “Republished with Permission _” or “The post first appeared on _”. The brands need to have systems in place to track & capture leads generated through syndication.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

SEPTEMBER 13, 2019

Programmatic advertising is the use of automated tools & technologies based on the principles of artificial intelligence (AI) and machine learning (ML) for media buying. The marketing technologies associated with programmatic ads are subject to constant change and LinkedIn itself offers the prime ad real estate leveraging programmatic.

Advertising Agencies 40

Advertising Agencies Marketing AI Paid Search Agency B2B Marketing 40

Valasys

OCTOBER 3, 2019

. “How to set Social Media KPIs” remains a vital question at the back of the head of every marketer. Most of the companies spend a considerable amount of their time & resources in trying to define & measure the social media KPIs like FB , Twitter , Instagram , LinkedIn , YouTube , Pinterest, etc.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

AUGUST 28, 2019

Technology has involved & marketing automation tools allow the marketers to collect data from n number of sources – reflecting on the explicit & implicit buying decisions of the prospects. By identifying new tools, B2B marketers can improve their arsenal of business tools for optimized sales revenue.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

APRIL 3, 2020

To be successful in B2B eCommerce businesses need to use analytics and BI-tools. The BI-tools help identify the unique attributes of each segment and personalize the content they use to interact with the customers across omnichannel based on those insights. Handle the Complexity of Your eCommerce Businesses.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Anteriad

APRIL 25, 2023

An effective call to action – at the end of content, for example – makes visitors to a website more likely to become a lead. Campaign A specific series of activities used to market a product. All of the tools and efforts utilized in the effort are part of the campaign.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

An effective call to action – at the end of content, for example – makes visitors to a website more likely to become a lead. Campaign A specific series of activities used to market a product. All of the tools and efforts utilized in the effort are part of the campaign.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84