Online Marketing Institute

JUNE 30, 2009

After all, "writing a column" (like a journalist) seems quite unlike the traditional serious and deeply-involved creation of a "white paper" - it doesnt feel right to some scientists. Some perceived this "new" practice to be frivolous. Once they realized how this type of sharing is valuable, they started coming around.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

KEO Marketing

SEPTEMBER 4, 2017

Every tech firm needs to develop a broad range of content, including blog posts, articles, white papers, case studies, eBooks, guides, infographics, videos, and more. A properly optimized piece of content will show up during a search and attract visitors to your website for more information.

Paid Search Agency 48

Paid Search Agency Marketing Strategy Marketing & Strategy Companies 48

SmartBug Media

MARCH 25, 2019

These resources provide great tips on how to optimize your channels for promotion and deliver content to your audience. Must-read articles: The 2019 Social Media Image Optimization Guide [Infographic]. The SEM Post 37. These SEO resources can help you plan and fine-tune your content to optimize for search.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Online Marketing Institute

DECEMBER 23, 2010

Even in 2010, new client prospects say, "We optimized the website for search when we built it. Optimize For Conversion Performance A logical extension to selecting keyword fights you can win, optimizing around conversion performance is a B2B SEOs primary indicator that youre winning some fights! Wed prefer now to focus on PPC."

SEO 40

SEO SEM Paid Search Agency B2B 40

Online Marketing Institute

DECEMBER 9, 2009

Therefore, B2B marketers must think a bit differently in terms of target keywords, online content and link building. Understanding the B2B searcher and their position within the sales cycle (Evaluation, Consideration, Purchase) is essential for creating appropriate optimized content to meet their needs. out of 5) Loading.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Anteriad

APRIL 25, 2023

Content optimization system While a CMS is geared more toward ease for the creator, a COS is optimized toward customers. Historical optimization Republishing old blog content so it’s fresh, modern, and has the ability to produce more traffic than it had before.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Content optimization system While a CMS is geared more toward ease for the creator, a COS is optimized toward customers. Historical optimization Republishing old blog content so it’s fresh, modern, and has the ability to produce more traffic than it had before.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

WebMarketCentral

SEPTEMBER 14, 2009

If you don't want to see their ads, a fee-based version is available for a reasonable $25 per year. Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 tactics to boost b2b marketing results.

Tools 20

Tools Best Practices Web 2.0 Adwords 20