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The importance of accurate keyword difficulty scores


Keyword difficulty (KD) is an essential metric to assist marketers in formulating an effective SEO strategy for reaching the top of search engine results pages (SERP). Whereas keywords with a higher KD score will typically have far more competition in search results, making it much harder to appear near the top of SERPs in the short term.

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Position Zero: What It is and How to Get It

We call this position zero, and in this post we will explain what it is and how you can rank for it. . What is Position Zero? Position zero is a featured snippet that appears above the traditional search results. It’s Google’s way of saying this is the golden SERP spot. Why Aim for Position Zero? Source: [link].


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‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers


In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. This is called a link-building strategy. That’s roughly one link for every 200 words.

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11 SEO Myths That Will Damage Your Rankings in 2022


Knowing what not to do is just as important as having an effective positive approach for driving traffic from organic search. Long-tail Keywords Are Phrases of More Than Three Words. Long-tail keywords are often defined as phrases of three or more words. Link Building Should Always Be Avoided.

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What Is Organic Traffic and How Does It Work?

Position and Click-Through Rate (CTR). + Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). Will you use a combination of head keywords and long-tail phrases? These pages also serve as material that can rank in SERPs. Table of Contents.

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Powering On-Page SEO and PPC to Boost SaaS Website Traffic


In response, the search and web ads giant is revamping its search engine results page (SERP). Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP. Be intentional about link building and internal links.

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Long Tail Keywords in SEO: How to Grow Traffic From Niche Searches

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?