Lead Lead Nurturing Presentation Sales Leads Case Studies 
The Point
SEPTEMBER 17, 2014
Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Sungard AS had solid creative in place and a very sophisticated nurturing program,” says Howard Sewell, Spear President.
markempa
NOVEMBER 6, 2009
Sometimes in an attempt to vamp up lead nurturing efforts, misguided and well-meaning organizations simply start sending out more emails. If your organization lacks a well-defined process for nurturing early-stage leads and building relationships before the buying process, you are missing out on opportunities.
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markempa
APRIL 24, 2009
These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. Click here to learn more.
Only B2B
NOVEMBER 28, 2019
One of the biggest advantages of lead management strategy and marketing automation is the ability to create a process that continuously manages leads at a bigger scale. We will not deny the fact that an acquisition of a new lead is expensive and by expensive we mean around 6 to 7 times more expensive as per research.
The Point
FEBRUARY 24, 2011
I only recently came across the results of research published late last year by Leads360 , a leading provider of hosted (SaaS) solutions for managing sales leads. Leads360 base their conclusions on studying more than 20 million leads. One question: are they mad? emphasis mine).
The Point
JULY 1, 2019
For the last decade or more, it’s been an accepted principle – almost a key tenet – of B2B demand generation that business buyers don’t want to talk to a sales rep until the last possible moment. It’s why, for example, we marketers have assumed control for more and more of the lead funnel. For example: * Lead Scoring.
markempa
APRIL 28, 2014
In his keynote at MarketingSherpa Lead Gen Summit 2013, Ninan explained the five steps to effective content marketing. While each industry will vary, research has found four key milestones most lead nurturing processes have in common. Lead Gen Summit 2014 [Call for speakers]. The role content has in influencing decisions.
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