How to Calculate Demand Gen Budget: A Rough Guide
The Point
DECEMBER 6, 2022
The calculator uses industry standard figures for conversion rates (Lead to MQL, Close Rate, etc.), Raw leads (form-fills) can convert to MQLs at widely disparate rates based on channel and CTA (e.g. SEM, Webinars, content syndication) so using MQLs allows for a more even playing field. What do these budget numbers not include?
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