RDIGS
JULY 11, 2023
Statistics also reveal that 79% of leads will never advance towards sales, which clearly indicates that you might fail. It is where B2B lead qualification steps in—a systematic and teamwide approach to determining the worthiness of a lead. Compatibility with the company’s ideal consumer profile.
Lead Liaison
OCTOBER 5, 2020
3 Tips for Success at the Virtual Trade Show You’re Attending. Attending virtual trade shows is a new reality for most of us as we navigate this “new normal.” For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences. Meet with your team.
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Lead Liaison
JUNE 14, 2023
Universal lead capture puts your business in control of your data and gives you the opportunity to execute your business process in a repeatable fashion, from one trade show to another. Not being able to show your management team a centralized dashboard of trade show leads and make comparisons from event to event?
Lead Liaison
JUNE 21, 2023
With Lead liaison, exhibitors have full control over customization of their forms, allowing them to capture more data points including attendee preferences and interests, allowing for better lead qualification and follow-up.
markempa
DECEMBER 29, 2011
Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. Smart marketers apply some type of lead scoring to leads generated from website, SEO, and email initiatives. They need to do the same with trade shows.
ANNUITAS
NOVEMBER 15, 2021
They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. Between self-service information and quick calls between reps and prospects, inside sales helps you focus on the right leads without a long lead time. ? Ease of scale.
Lead Liaison
DECEMBER 3, 2018
Businesses can use Lead Liaison’s GoExhibit!™ ™ in many ways – it’s not just for trade shows! ™ is an event lead management solution, powered by a slick mobile app, aptly named GoCapture!™. A customized registration and check-in portal can be used at the front door to help manage attendance.
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