markempa
JULY 21, 2014
Tweet Less is not always necessarily more when it comes to a lead capture process. In this B2B Lead Roundtable Blog post, we’ll examine a recent experiment in which the MECLABS research team explored how undermining the value you offer prospects can potentially impact your conversion. Approach: A/B multifactor split.
markempa
JUNE 11, 2012
Tweet I just arrived at the Pre- Optimization Summit workshop in Denver and caught the end of Dr. Flint McGlaughlin’s Value Proposition Session. To effectively communicate the value proposition on our lead capture pages, we must be able to map every micro-yes on the inverted funnel.
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Inbox Insight
OCTOBER 19, 2023
In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts.
Scoop.it
DECEMBER 28, 2021
Therefore, it makes sense to sharpen the focus on your lead management and optimize it at every stage. In fact, research shows that automating your lead management process can increase sales revenue by 10% in just six months. So in this article, we’ll cover the key steps you need to optimize your lead management process.
Zoominfo
JULY 25, 2023
B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Sales Input Large sales teams are typically divided into several sub-categories.
markempa
OCTOBER 27, 2014
Knowing when to provide a case study versus a technical white paper versus a product demo can make a huge difference in converting a lead to a sale. . Create content geared toward lead progression, not lead capture. Invest as much in creating creative and content for lead progression as you do for lead capture.
Outbrain
MAY 4, 2022
Of course, for that fantastic long game to work, you need to first collect the leads, which is where lead capture optimization comes in. Essentially, you want to make the process as simple as possible for your users to convert into leads on various pages of your website. Optimize forms for high-traffic pages.
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