Zoominfo

OCTOBER 13, 2023

The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. As such, utilizing ZoomInfo to find businesses that are in the market for your products and services will help you meet the bar for implied consent.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data?

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Aberdeen

FEBRUARY 8, 2019

This week’s roundup of headlines in the intent data space explores Bill Gates predictions from 1999, a merger and acquisition, the idea of the marketing data scientist, interactive content syndication, and an emerging security and development trend that has transformative potential. . You Heard It from Bill Gates First.

Intent Data 40

Intent Data Intent Zoominfo Purchase Intent 40

Zoominfo

JUNE 14, 2022

Sure, your cost per lead might be cheap, but your cost per marketing-qualified lead (MQL) will skyrocket,” says Colin Chang, a marketing programs manager at ZoomInfo. It’s better to add in dynamic data that is ever-changing and always up-to-speed with your audience’s most recent behaviors.

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

Zoominfo

SEPTEMBER 24, 2021

Data orchestration , which cleans and enriches data from various sources and feeds them into sales workflows. Intent data that tracks spikes in online interest in specific topics, which companies can use to find the most interested prospects or, conversely, customers at risk of dropping a product.

Demand 130

Demand Automation Work Management Marketing Management 130

Customer Experience Matrix

DECEMBER 13, 2020

Although internal data is the focus of most integration efforts, access to external data is also growing, privacy rules notwithstanding. Intent data has been a particular focus with recent announcements from TechTarget , ZoomInfo , Spiceworks Ziff Davis , and Zeta Global. privacy pressures will rise.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

SalesIntel

JANUARY 26, 2023

Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions. This article covers all that you need to know about B2B data.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

SalesIntel

JANUARY 12, 2023

Or, actionable data could be Buyer Intent data letting your marketing team know that a specific company is in the market for your product or service. You see the high buying intent for the company in your data platform. To be considered actionable, your B2B data has to be correct.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

SalesIntel

JANUARY 15, 2024

Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions. This article covers all that you need to know about B2B data.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

SalesIntel

FEBRUARY 7, 2024

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. According to an InboxInsight study, 26% of B2B marketers utilize exclusively first-party data, 19% use only third-party data, and 55% use a combination. What is Buyer Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

SalesIntel

OCTOBER 27, 2022

SalesIntel is a customer-service-focused B2B data provider with everything from mobile phone numbers to intent data. Intent data helps you identify leads searching for a product or solution similar to yours. It provides B2B analytics and corporate contact data to assist you power your go-to-market strategy.

Sales Qualified Leads 52

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Leads 52

Zoominfo

OCTOBER 21, 2021

Understanding just how active a prospect is can be measured through third-party intent data such as surges in online search and consumption of content related to specific topics related to a product or service. Internal intent data refers to the campaigns a company is running, and who is responding to them.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Zoominfo

AUGUST 16, 2023

Technographic data : The applications and software infrastructure used by a business, such as AWS, HubSpot, Salesforce, and ZoomInfo. Intent data : Behavioral information about a company, such as content consumption, that provides insights into interests and potential buying signals.

Work Management 130

Work Management Marketing Management Ideal Customer Profiles Service 130

Engagio

APRIL 23, 2018

You’ll likely discover that your accounts follow the Pareto rule — approximately 80 percent of your sales and profits come from 20 percent of your customers. Add in some predictive analytics that tell you about buyer intent. How do you gain agreement on the characteristics (a.k.a. firmographics) of the companies you want to pursue ?

Account Based Marketing 59

Account Based Marketing Ideal Customer Profiles Profiling Top of Funnel 59

Zoominfo

MARCH 21, 2023

From there, it’s a matter of forwarding SQL appended with plenty of data for sales reps to start selling. There’s no question ZoomInfo has significantly impacted our revenue. But too often, RevOps teams lack the rule-based automation necessary to tackle complex routing needs quickly and accurately.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

Zoominfo

SEPTEMBER 9, 2020

There is no mythical rule in B2B sales being both efficient AND effective. Suddenly, you can begin to frame your pitch in a way that drives value because you truly understand their business beyond surface level data points. 3 Real Data-Driven Plays: Sales Pitch Templates Your Team Can Use at Scale. But sales is a contact sport.

Demographics 200

Demographics Ideal Customer Profiles Work Management Marketing Management 200

Zoominfo

NOVEMBER 9, 2020

The buyer’s journey is no exception to this rule. Understanding just how active a prospect is can be measured through third-party intent data, such as surges in online search and consumption of content related to specific topics related to a product or service. Related blog: What is intent data? Buyer Perspective.

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

Zoominfo

NOVEMBER 30, 2023

Artificial intelligence and machine learning, guided by human reasoning, are revolutionizing data maintenance for GTM professionals. Whether it’s demographic, firmographic, or intent data, teams today don’t have to make tradeoffs between data coverage and accuracy because of technology limitations. The result?

Marketing Analytics Tools 147

Marketing Analytics Tools CRM Lead Scoring Lead Ranking 147

Strategic-IC

SEPTEMBER 23, 2020

Listen out for intent buying signals. Intent data has really come to the fore in the last few years and has certainly added an important data input to ABM. Intent data shines a light on which Accounts are a) actively researching solutions you can provide and b) where they are in that buying journey.

Account Based Marketing 118

Account Based Marketing ABM Tactics Paid Search Agency 118

SalesIntel

NOVEMBER 20, 2023

For Alleyoop, they needed a big contact database to handle multiple ICPs, so they immediately ruled out smaller and brand-new data providers. They also wanted Buying Intent data to be part of the solution. The final 3 were Cognism , ZoomInfo , and SalesIntel. The first way to narrow data providers?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Search Agency Companies Zoominfo 52

Strategic-IC

SEPTEMBER 23, 2020

Listen out for intent buying signals. Intent data has really come to the fore in the last few years and has certainly added an important data input to ABM. Intent data shines a light on which Accounts are a) actively researching solutions you can provide and b) where they are in that buying journey.

Account Based Marketing 62

Account Based Marketing ABM Tactics Paid Search Agency 62

BenchmarkONE

JANUARY 25, 2023

Key Features: Find contact emails B2B sales insights Human verified data Data enrichment Lead scoring 8. Key Features: Sales activation Sales engagement Lead-to-account matching Account scoring Intent data Tools to Find Contact Details 9. The tool helps you send personalized emails, as well as track opens and follow-ups.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

LeanData

MARCH 30, 2022

At the core of this technological revolution lies CRM platforms, which centralize and maintain customer data, and act as the foundation on which everything else is built. Data Intelligence solutions like 6sense, ZoomInfo, Dun & Bradstreet and Clearbit provide deeper insights around leads, contacts and accounts.

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Automation Services Marketing Qualified Leads Lead Ranking 98

Zoominfo

SEPTEMBER 9, 2020

Leveraging intent data to uncover relevant content consumption across the web from particular companies that match your ideal customer profile is usually a good starting point to identify active research happening within your market. Remember the golden rule. In the end, the customer should be the hero of the story.

Top of Funnel 191

Top of Funnel Ideal Customer Profiles Acquisitions Sales Qualified Leads 191

Zoominfo

SEPTEMBER 9, 2020

Leveraging intent data to uncover relevant content consumption across the web from particular companies that match your ideal customer profile is usually a good starting point to identify active research happening within your market. Remember the golden rule. In the end, the customer should be the hero of the story.

Top of Funnel 100

Top of Funnel Ideal Customer Profiles Acquisitions Sales Qualified Leads 100