Valasys

JUNE 25, 2019

Competitive benchmarking helps marketers delve into the vital KPIs of their competitors which eventually improves their data-driven decision making significantly. Competitive benchmarking is a continuous process & as dynamic B2B personas keep on evolving, so do the best practices in benchmarking.

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Valasys

JUNE 25, 2019

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services. Thus, sales cycles are prolonged.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Valasys

AUGUST 27, 2019

Furthermore, in a post GDPR era, the data protection in terms of data collection, processing, storage & export has become more significant than they have ever been. The GDPR is just over a year old now and has a profound impact on the entire marketing process especially the automation process.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

AUGUST 6, 2019

KickFire recently incorporated all-new IP for the segment-specific firmographic & intent data targeting of the key accounts. ABM-ers should also give special impetus to rebuilding their account lists as well as leveraging account ID software to identify, segment & convert high-value accounts, more likely to buy.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). Furthermore, prospects can also be segmented based on their intent-data. Bringing It All Together.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

NOVEMBER 4, 2019

The data analysis & interpretation for trend mining & analytics can be employed in content personalization. Ways Content Personalization Benefits B2B Marketers. Optimized customer experiences streamline the buying cycle & bolster the sales revenue for the customers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

APRIL 3, 2020

To be successful in B2B eCommerce requires businesses to streamline eCommerce workflows and processes and optimize the benefits of fully integrated systems. To be successful in B2B eCommerce, businesses need to focus on building a strategic alliance to address customer priorities such as security of personal data handling and processing.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

AUGUST 28, 2019

While Quentin will talk about big & small data on Day one of the conference, several other experts are also scheduled to discuss & unfold impactful approaches towards the data-driven decision-making process. Make Business Connections: . Discuss the Evolution of Marketing & the Road Ahead : .

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

AUGUST 9, 2019

The characteristic features of this algorithmic update are as follows: Hummingbird personalizes & prioritizes the results on the SERPs as per the users’ intent. For deciphering the methodologies to architect perennially healthy sales pipeline, feel free to get in touch with us.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

AUGUST 8, 2019

The upsurge in these KPIs directly resonates with the positive performances of the campaigns, directed towards an optimized Return on Marketing Investment (ROMI). Focusing on the first & third party intent data allows marketers to understand their spending habits as well as what incentivizes them.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

JULY 16, 2019

” Data harnessing & housekeeping from multichannel campaigns lies at the heart of impactful B2B content marketing practices. According to Paul Say, Director of Marketing, UK&I, Sage one needs to be crystal clear in defining the Key Performance Indicators (KPIs) related to businesses to optimize their marketing process.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Anteriad

APRIL 25, 2023

Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product. It is a framework that acknowledges a buyer’s progression through a research and decision process that ends with them making a purchase. Content audit An accounting of all currently published web content. It

Paid Content 95

Paid Content Sales Management Top of Funnel B2B Sales 95

Anteriad

APRIL 25, 2023

Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product. It is a framework that acknowledges a buyer’s progression through a research and decision process that ends with them making a purchase. Content audit An accounting of all currently published web content. It

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84