Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Besides, working closely with the sales team also gives marketers an idea about what they can do the best to contribute to the process of sales enablement to optimize the sales revenue.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

JULY 12, 2019

Is Elimination Possible – The first step in the thought process is whether an idea is really worth investing in? Therefore, B2B marketers also need to abide by certain practices to optimize their marketing endeavors. The marketers should ask the following questions to optimize costs for their marketing operations: 1.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

MARCH 25, 2020

Often the sign-up forms can be used to capture the demographic, firmographic, technographic and intent-specific details of the clients. The collected data after appropriate processing and cleansing can be used by the marketers to run several types of virtual events as well as to run several targeting and re-targeting campaigns.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

JUNE 25, 2019

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services. Thus, sales cycles are prolonged.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). According to a report by Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

NOVEMBER 4, 2019

The data analysis & interpretation for trend mining & analytics can be employed in content personalization. Optimized customer experiences streamline the buying cycle & bolster the sales revenue for the customers. Ways Content Personalization Benefits B2B Marketers. Customer experience is the new marketing.”.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 6, 2019

ABM-ers should also give special impetus to rebuilding their account lists as well as leveraging account ID software to identify, segment & convert high-value accounts, more likely to buy. KickFire recently incorporated all-new IP for the segment-specific firmographic & intent data targeting of the key accounts.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45